St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    St. Bonaventure selects ‘I’m Still Here’ by Austin Channing Brown as this year’s all-campus read

    Jun 25, 2020, 12:12 by Tim Geiger
    St. Bonaventure University has selected “I’m Still Here: Black Dignity in a World Made for Whiteness” by Austin Channing Brown as the All Bonaventure Reads (ABR) book for 2020-2021.

    By Ryan Signorino, ’19, ’21

    St. Bonaventure University has selected “I’m Still Here: Black Dignity in a World Made for Whiteness” by Austin Channing Brown as the All Bonaventure Reads (ABR) book for 2020-2021.

    “I’m Still Here” challenges readers to face how the institutions we live within have an inherent structure supporting whiteness. The author, who was named Austin in part to avoid preconceived ideas about black-sounding names, recounts her experience growing up in a white community and her journey working toward racial inclusivity in society.

    Brown discusses how racial injustice has permeated all facets of society and in order for people to move toward understanding and equality, they must be more willing to live out their words rather than simply speak them.

    “While Brown describes situations ranging from her childhood to her experiences in the workplace, and everything in between, she challenges everyone to think about race and skin color in a way that they may not have done before,” said St. Bonaventure residence director Nicole Honeysett, a member of the ABR selection committee.

    “It is important to listen and learn from others, but Brown will also push students to understand themselves and their own experiences. This memoir will allow students to reflect and discuss what we see happening in the United States and in the global community surrounding race,” Honeysett said.

    The All Bonaventure Reads format will be different this year, as are many initiatives, due to COVID-19. The university’s first-year students typically receive the ABR book at Orientation in July, read it during the summer, and prepare an essay as their first college assignment.

    With Orientation moving online this summer, “I’m Still Here” will be given to students when they move in during Welcome Days and will be incorporated into the curriculum of the first-year seminar course, SBU-101, along with other campus events during the fall semester. The summer assignment will instead be an essay asking students to reflect on themes found in “I’m Still Here,” St. Bonaventure’s 15th all-campus read.

    “With her experiences with racism and bigotry ranging from her childhood, to university, and to the workplace, (Brown) continues to challenge the reader to ponder over the depth — or lack — of their privilege due to the color of their skin, at all ages,” said James Matthew Villanueva, a student representative on the ABR committee and a junior adolescent education and English major.

    “As an Asian American Pacific Islander (AAPI) and Black, indigenous, person of color (BIPOC) in a predominantly white institution, discussions on race and privilege are imperative for all students to examine on their road to SBU,” Villanueva said.

    “For white students, it is important (for them) to recognize their privilege but not feel shamed for it, rather understand how they can use it for good causes,” he said. “For BIPOC, Brown emphasizes the importance of embracing your diversity. Rather than trying to be a chameleon in a sea of white, she illustrates that a diverse environment can be beautiful for all parties.”

    “I’m Still Here” is a New York Times and USA Today best seller. Brown graduated from North Park University and received her master’s degree in social justice from Marygrove College. She is a media producer, author and speaker.

    Programming for ABR will be announced at www.sbu.edu/ABR once events are confirmed. Learn more about “I’m Still Here” and Brown at austinchanning.com.

    (Ryan Signorino is a graduate assistant with St. Bonaventure’s Student Success Center.)

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    About the University: The nation’s first Franciscan university, we believe in the goodness of every person and in the ability of every person to do extraordinary things. St. Bonaventure University cultivates graduates who are confident and creative communicators, collaborative leaders and team members, and innovative problem solvers who are respectful of themselves, others, and the diverse world around them. Named the #1 regional university value in New York and #2 in the North by U.S. News and World Report, we are establishing pathways to internships, graduate schools and careers in the context of our renowned liberal arts tradition.