St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    SBU philosophy professor urges news organizations to approach reporting like Socrates

    Jun 23, 2020, 17:12 by Tim Geiger
    News organizations would produce better journalism if they approached reporting like the Greek philosopher Socrates, according to a philosophy professor at St. Bonaventure University.

    News organizations would produce better journalism if they approached reporting like the Greek philosopher Socrates, according to a philosophy professor at St. Bonaventure University.

    “Increasingly over the last two-and-a-half decades, news media around the world, but in particular in the United States, have reported news by drawing the sorts of inferences to which Socrates would take exception,” Barry L. Gan wrote in a research essay posted Tuesday by the Jandoli Institute. Gan’s paper, “True Falsehoods,” is the first post in the Jandoli Institute’s Media Studies Across Disciplines project, a collection of research essays connecting different academic disciplines with the field of communication.

    “He (Socrates) was more concerned about wisdom — that people not speak about things that they do not know, that they take care to limit themselves to talking only about what they do know,” Gan wrote. “As he put it, he was concerned that people not pretend to know things that they do not know.”

    To illustrate his point, Gan uses recent news reports to argue that they mislead the public and that mainstream media do more editorializing than reporting.

    “The American public, if they were as wise as Socrates, would readily see through the misleading headlines and the attempts via choice of stories to manipulate opinion,” he wrote.

    Gan will present his paper on Zoom at 7 p.m. Thursday, June 25, in a format modeled after academic conference presentations. Gan will summarize the paper and then take part in panel discussion with Lee Coppola, retired dean of the Jandoli School of Communication, and Kevin Lerner, an assistant professor of journalism at Marist College. Jandoli Institute Executive Director Richard Lee will moderate. The session is open to the public and may be accessed at https://sbu.zoom.us/j/94474268754.

    The institute will post a new Media Studies Across Disciplines essay on its website every Tuesday through Aug. 11. Thursday Zoom presentations will follow several of the presentations.

    The essays were authored by St. Bonaventure faculty members who used their knowledge and expertise to provide insight and analysis from their own individual perspectives. Faculty from biology, history, nursing, philosophy and sociology contributed to the project, which was funded by the Leo E. Keenan Jr. Faculty Development Endowment and the Jandoli School of Communication. The essays were selected through a blind peer-review process.

    The Jandoli Institute serves as a forum for academic research, creative ideas and discussion on the intersection between media and democracy. The institute, accessible at jandoli.net, is part of the Jandoli School of Communication at St. Bonaventure University