St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Stories of offering a hand up abound at SBU; featured during #GivingTuesdayatBonas

    Dec 1, 2019, 22:44 by Tim Geiger
    Cameron Hurst knows the power of a good story. That’s why the St. Bonaventure University senior journalism and music double major from Jamestown, New York, is eager to share the stories of helping and healing found within the many programs of the Franciscan Center for Social Concern (FCSC).

    Cameron Hurst knows the power of a good story.

    That’s why the St. Bonaventure University senior journalism and music double major from Jamestown, New York, is eager to share the stories of helping and healing found within the many programs of the Franciscan Center for Social Concern (FCSC).

    Hurst said he has been transformed by interviews with alumni who have devoted a lifetime to service and by stories of Bona students who have worked with orphans in Guatemala or tended food from farm to table.

    “It’s really given me an appreciation of the programs at Bona’s and how impactful they are,” he said. “Lives are being changed.”

    Hurst pointed to the story of technology executive Mark Schmitt, a 1984 Bona grad, who took a sabbatical from professional life in 2018 to explore the world and give back. “His story is really incredible. Among other acts of service, he worked with the Red Cross in the Carolinas for several weeks following Hurricane Florence,” he said.

    Another anecdote that lingers with Hurst is how Cory and Amanda Westbrook, owners of Chosen Grove Farm, in Canandaigua, New York, donated a “Bona Batch” of pasture-raised chickens for the Warming House, the university’s student-run soup kitchen.

    “Amanda graduated from Bona’s and worked as a volunteer at the Warming House. They felt donating the ‘Bona Batch’ would be a creative way of giving back,” he said.

    Hurst covered these stories and others for the latest issues of the Warming House and FCSC newsletters.

    “Through volunteer work with the center’s programs, students and alumni realize the remarkable gift of giving,” he said. “And the people receiving a hand up experience hope and fellowship.”

    Hurst works with the FCSC as a development associate. When he was 16, with no high school newspaper available, Hurst shadowed a mentor at Jamestown’s Post-Journal, hungry to learn journalism. By 17 he became a stringer with the newspaper and an award-winning sports blogger. Today he’s happy to put his skills to work for the FCSC.

    “I can use my ability to write to help effect change,” Hurst said.

    Alice Miller Nation, FCSC director, has enjoyed having Hurst as an associate this semester as the center prepares for its second annual #GivingTuesdayatBonas fundraising initiative on Dec. 3.

    “Cameron came to us as a second semester senior, eager to learn about the FCSC and its impact on both our students and the greater Olean community. His positive attitude and hunger to more deeply experience our mission as it impacts the lives of others has been delightful to encounter each day,” Miller Nation said. “He’s been a huge help as we hope to raise $40,000 for our social justice, advocacy and service programs on campus."

    The community is invited to visit www.sbu.edu/GivingTuesdayatBonas to learn more and to donate.

    For Hurst, working with the FCSC has been a turning point.

    “It’s given me insight on the importance of giving back,” he said. “A donation gives those served a place to go and an experience to hold onto. And for people like myself, it gives the opportunity to gain skills in areas of interest like communications and have the experience of working in a nonprofit.”

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    About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. In 2019, St. Bonaventure was named the #1 regional university value in New York and #2 in the North by U.S. News and World Report.