St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    University’s Bona Buddies program creates connections that matter

    Nov 21, 2019, 08:29 by Tim Geiger
    For Maggie Finley, the best part of being a Bona Buddy mentor is the chance to be a positive influence in someone’s life.

    By Susan Anderson

    For Maggie Finley, the best part of being a Bona Buddy mentor is the chance to be a positive influence in someone’s life.

    “Seeing a child light up and be excited is absolutely amazing,” she said.

    Finley has taught her buddy how to hula hoop, watched her experience a nature hike for the first time and shared giggles with her over ice cream in Hickey Dining Hall.

    Another highlight has been receiving a crayon drawing as a thank-you from her buddy.

    “It’s not just the kids we’re mentoring who benefit from the experience, but the students who serve as mentors, too,” Finley noted.

    A senior strategic communication major from Long Island, New York, Finley joined St. Bonaventure University’s Bona Buddies program last year.

    “I’d always wanted to do it. Especially after coming back to Bona’s from working at Camp Nashoba North in Maine all summer,” she said. “I enjoy the interaction with kids. It lets you be a good role model and just have fun.”

    Founded in 1975, Bona Buddies is a youth mentoring program where one-to-one relationships are built between Bona students and local children, ages five to 15.

    The program aims to boost confidence and encourage children to pursue their dreams, provide parents with a network of support, and give volunteers the chance to make a difference in a young person’s life.

    There are 73 pairs of Bona Buddies and mentors currently involved with the program. Each week, student mentors spend an hour of free time with their buddy, helping with homework, playing games and enjoying healthy snacks of fruits and vegetables.

    That first hour is really just one-on-one time with your buddy,” said Finley. “Some of the children come from big families while others have parents who work a lot, so giving them the chance to be the main focus is important.”

    The second hour is devoted to special activities provided by various campus groups such as the Environmental Club hosting a hike along the Allegheny River Valley Trail, she said. Other participants include the Regina A. Quick Center for the Arts, the Richter Recreation Center, the School of Education, and various club sports athletes who share tips about each sport. 

    This year, to raise money and awareness for Bona Buddies and other service programs, the Franciscan Center for Social Concern will host #GivingTuesdayatBonas, a one-day fundraising event on Dec. 3.

    The community is invited to visit www.sbu.edu/GivingTuesdayatBonas now through Tuesday, Dec. 3, to donate and use #GivingTuesdayatBonas on all social media channels to help spread the word.

    For Finley, being part of Bona Buddies allows her to make a difference — for a lifetime.

    “I want people to know that a gift for Bona Buddies not only provides these kids with great opportunities, but is also doing that for the students who serve as mentors,” she said. “You’re allowing us to be good role models and you’re helping each of us make a huge impact on a child.”

    ______________

     

    About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. In 2019, St. Bonaventure was named the #1 regional university value in New York and #2 in the North by U.S. News and World Report.