Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.

Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.

Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School.

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.

Learn more about Jandoli School internship requirements.
Learn about opportunities with campus media.

Program Information

Bachelor of Arts in Content Creation

Bachelor of Arts in Content Creation

Required Courses 38 credits
Major Electives 6 credits
TOTAL in the major: 44 credits

Out of Major Requirements:
Foreign Language* 3 credits

Gen. Ed. Requirements 37 credits

General Electives 36 credits
TOTAL: 120 credits

*The foreign language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

**The Jandoli School of Communication requires MATH 107 or MATH 135 to satisfy the University’s Quantitative Literacy General Education Requirement.

NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.

Required major courses
JMC-101 COMMUNICATION TODAY
JMC-110 PROFESSIONAL WRITING I
JMC-111 PROFESSIONAL WRITING II
SC-220 DIGITAL CONTENT & ENGAGEMENT
JMC-245 VIDEO STORYTELLING
JMC-251 INTRO TO GRAPHIC DESIGN
JMC-261 PHOTO STORYTELLING
JMC-300 MEDIA LAW AND ETHICS
SC-303 DIGITAL MARKETING
SC-304 SOCIAL MEDIA STRATEGY & ENGAGEMENT
JMC-400 ETHICS, EQUITY AND EMPATHY IN PRACTICE
SC-470 ADVANCED DIGITAL CONTENT CREATION
JMC-499 COMPREHENSIVE EXPERIENCE (2 credits)
38 credits

Video Courses
Choose two from the following:
JMC-340 BROADCAST REPORTING
JMC-343 FIELD PRODUCTION
JMC-344 STUDIO PRODUCTION
JMC-345 ON-AIR ANNOUNCING
JMC-348 MOBILE JOURNALISM
JMC-442 POST PRODUCTION
JMC-445 DOCUMENTARY
6 credits

Communication minor

Requirements for a Communication minor

Learning objectives

About the Jandoli School

More than 250 students participate in annual CommDay at St. Bonaventure

Oct 18, 2019, 17:04 by Tim Geiger

More than 250 students and advisers from 16 area high schools and one home-schooled student attended Communications Day 2019 Friday, sponsored by the Jandoli School of Communication at St. Bonaventure University.

The schools included Alfred-Almond, Archbishop Walsh, Avoca, Belfast, Bradford Area, DuBois, Eisenhower, Frewsburg, Gowanda, Maple Grove, Olean Career and Technical Education Center, Lake Shore, Otto-Eldred, Portville, Southwestern, and Webster Schroeder.

Students participated in workshops on Social Media, Digital Journalism, Interactive Reporting, Investigative Journalism, Marketing Communications, Writing, Sports Broadcasting and a special Live Broadcast Journalism experience, which included a team from Erie News Now (WICU-TV) in addition to SBU-TV.

Several students participated in video, photography and feature news competitions. These were judged by Beth Eberth, director of university communications at St. Bonaventure, Chris Michel, director of marketing and communications for the Olean Business Development Corporation, and Chernice Miller, adjunct professor at St. Bonaventure and the University of Buffalo and a Ph.D. candidate.

Aaron Chimbel, dean of the Jandoli School of Communication, announced the following winners, who will be granted scholarships should they chose to attend St. Bonaventure. He also announced that the scholarships will be continued each year up to four years for students who major in one of the Jandoli School undergrad programs; otherwise, it will remain a one-year scholarship for other major choices.

Recipients are:

Best in Show: $1,000 Scholarship
Olean Career and Technical Education Center
Pro ABC 25 – Pride Month Video

Kyle Griffin
Dustyn Green
Charlie Struble
Jaxon Schwindler
Caleb Foster
Jocelyn Decker

Best Photo: $500 scholarship
Olean Career and Technical Education Center
“Human” – Photography

Makenzie Rossman
Tyler Burkett
Christopher Selph
Cheyenne Smith

Best Feature/News: $500 Scholarship
Southwestern High School
“Past the Hate: There is Home” Feature/News Story

Chloe Peters

Adrian “Woj’ Wojnarowski, '91, of ESPN presented a keynote address and emphasized the importance of the skills learned in the Jandoli School preparing for any media industry changes that students may face.

Next year’s CommDay will take place on Oct. 23, 2020.

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About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. In 2019, St. Bonaventure was named the #1 regional university value in New York and #2 in the North by U.S. News and World Report.