Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.

Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.

Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School.

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.

Learn more about Jandoli School internship requirements.
Learn about opportunities with campus media.

Program Information

Bachelor of Arts in Content Creation

Bachelor of Arts in Content Creation

Required Courses 38 credits
Major Electives 6 credits
TOTAL in the major: 44 credits

Out of Major Requirements:
Foreign Language* 3 credits

Gen. Ed. Requirements 37 credits

General Electives 36 credits
TOTAL: 120 credits

*The foreign language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

**The Jandoli School of Communication requires MATH 107 or MATH 135 to satisfy the University’s Quantitative Literacy General Education Requirement.

NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.

Required major courses
JMC-101 COMMUNICATION TODAY
JMC-110 PROFESSIONAL WRITING I
JMC-111 PROFESSIONAL WRITING II
SC-220 DIGITAL CONTENT & ENGAGEMENT
JMC-245 VIDEO STORYTELLING
JMC-251 INTRO TO GRAPHIC DESIGN
JMC-261 PHOTO STORYTELLING
JMC-300 MEDIA LAW AND ETHICS
SC-303 DIGITAL MARKETING
SC-304 SOCIAL MEDIA STRATEGY & ENGAGEMENT
JMC-400 ETHICS, EQUITY AND EMPATHY IN PRACTICE
SC-470 ADVANCED DIGITAL CONTENT CREATION
JMC-499 COMPREHENSIVE EXPERIENCE (2 credits)
38 credits

Video Courses
Choose two from the following:
JMC-340 BROADCAST REPORTING
JMC-343 FIELD PRODUCTION
JMC-344 STUDIO PRODUCTION
JMC-345 ON-AIR ANNOUNCING
JMC-348 MOBILE JOURNALISM
JMC-442 POST PRODUCTION
JMC-445 DOCUMENTARY
6 credits

Communication minor

Requirements for a Communication minor

Learning objectives

About the Jandoli School

ESPN’s Wojnarowski, ’91, honored with place on Jandoli School Wall of Distinguished Graduates

Oct 18, 2019, 17:40 by Tim Geiger

Just minutes after speaking to students at his alma mater, Adrian Wojnarowski returned to the grind in an empty classroom next door, breaking the news that NBA rookie sensation Zion Williamson would be sidelined for a few weeks with a knee injury.

That relentless dedication to his craft is why Woj, class of 1991, was inducted onto St. Bonaventure University’s Jandoli School of Communication Wall of Distinguished Graduates two hours later.

“So much of my personal and professional life has been shaped by what I learned here and the relationships I made here,” Woj said, choking up as he spoke about his wife, Amy, Hellinger Award winner from the class of 1992.

Wojnarowski was the 20^th alumnus to be honored on a wall that includes Dan Barry, ’80, of the New York Times, Victoria Corderi, ’79, former NBC News reporter, and Chris LaPlaca, ’79, senior vice president of corporate communications at ESPN.

Wojnarowski, ’91, joined ESPN in 2017 as its Senior NBA Insider.

He has transformed NBA newsbreaking and reporting across the past decade-plus and is central in ESPN’s multimedia coverage of the NBA throughout the year. His reporting, insights and analysis appear on ESPN.com and in the ESPN app, and he’s a frequent contributor on a number of ESPN programs.

Wojnarowski hosts "The Woj Pod," which regularly delivers the biggest stars and newsmakers in the NBA. Wojnarowski also hosts “The Woj Report” on ESPN’s Youtube page.

His peers voted him the National Sports Media Association’s Sportswriter of the Year in both 2017 and 2018.

Wojnarowski is the New York Times best-selling author of “The Miracle of St. Anthony: A Season with Coach Bob Hurley and Basketball’s Most Improbable Dynasty.”

Prior to his work for ESPN, Wojnarowski worked for Yahoo Sports, where he spent nearly 10 years, including two as editor of The Vertical. His standout career in journalism includes nearly 10 years at The Record of New Jersey, where he was twice named the APSE Columnist of the Year, as well as several years each at The Fresno Bee and The Waterbury (Conn.) Republican-American.

Last week, at the university’s annual Hellinger Awards in New York City, Wojnarowski was honored as the Jandoli School Alumnus of the Year.

______________

About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. In 2019, St. Bonaventure was named the #1 regional university value in New York and #2 in the North by U.S. News and World Report.