St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    ‘Dear America,’ All Bonaventure Reads author Jose Antonio Vargas to give Oct. 1 campus address

    Sep 26, 2019, 10:41 by Tim Geiger
    St. Bonaventure University welcomes this year’s All Bonaventure Reads author Jose Antonio Vargas, a Pulitzer Prize-winning journalist, Emmy-nominated filmmaker and theatrical producer, to campus Tuesday, Oct. 1.

    St. Bonaventure University welcomes this year’s All Bonaventure Reads author Jose Antonio Vargas, a Pulitzer Prize-winning journalist, Emmy-nominated filmmaker and theatrical producer, to campus Tuesday, Oct. 1.

    Vargas will deliver a keynote address to members of the Class of 2023 at 7 p.m. in the Reilly Center Arena. The talk is free and open to the public, with a book signing in the University Bookstore to follow.

    Vargas’ best-selling memoir, “Dear America: Notes of an Undocumented Citizen,” was published by HarperCollins in 2018 and is the university’s 14th all-campus read.

    As part of the All Bonaventure Reads initiative, first-year students at St. Bonaventure received a copy of “Dear America” during Orientation and were asked to read the book and write an essay reflecting on it as their first college assignment. This fall, students are engaged in conversations about the book’s themes in their first-year seminar course, SBU 101.

    Now 38 years old, Vargas was 12 when his mother sent him from the Philippines to California to live with his grandparents. It wasn’t until he tried to apply for a driver’s license as a teenager that he learned he had entered the U.S. with false documents.

     A leading voice for the human rights of immigrants, Vargas founded the non-profit media and culture organization Define American, named one of the World’s Most Innovative Companies by Fast

    Company. Most recently, he co-produced Heidi Schreck’s acclaimed play “What the Constitution Means to Me,” which opened on Broadway last spring.

    In 2011, The New York Times Magazine published a groundbreaking essay Vargas wrote in which he revealed and chronicled his life in America as an undocumented immigrant. A year later, he appeared on the cover of TIME magazine worldwide with fellow undocumented immigrants as part of his follow-up cover story. He then produced and directed “Documented,” an autobiographical documentary feature film that aired on CNN and received a 2015 NAACP Image Award nomination for Outstanding Documentary. Also in 2015, MTV aired “White People,” an Emmy-nominated television special he produced and directed on what it means to be young and white in a demographically-changing America.

    Among accolades he has received are the Freedom to Write Award from PEN Center USA and honorary degrees from Colby College and the John Jay College of Criminal Justice. Passionate about the role of arts in society and promoting equity in education, he serves on the advisory board of TheDream.US, a scholarship fund for undocumented immigrant students.

    A product of the San Francisco Bay Area, Vargas is a 2004 graduate of San Francisco State University, where he was named Alumnus of the Year in 2012. An elementary school named after Vargas opened in his hometown of Mountain View, California, in August.

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    About the University: The nation’s first Franciscan university, St. Bonaventure University is a community committed to transforming the lives of our students inside and outside the classroom, inspiring in them a lifelong commitment to service and citizenship. In 2019, St. Bonaventure was named the #1 regional university value in New York and #2 in the North by U.S. News and World Report.