The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.
The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.
Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.
400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.
Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.
Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.
The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the
Interactive Advertising Bureau and Harvard Business School.
As content creation and visual storytelling become central across industries, this program positions you directly for that growth.
In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.
Book traces retired lecturer's career as a sports hoaxer
Sep 24, 2019, 10:45
by
Tim Geiger
"Taro Lives: Confessions of a Sports Hoaxer,” by Paul Wieland, retired lecturer in the Jandoli School of Communication, traces his career as a sports hoaxer.
"Taro Lives: Confessions of a Sports Hoaxer,” by Paul Wieland, retired lecturer in the Jandoli School of Communication, traces the author’s beginnings as a grammar school newspaperman, to his early days in the news business, where he pulled
his first gags and met up with his hero, a fellow reporter who was an accomplished hoaxer.
Wieland cooperates in one big hoax and then realizes he’d like to pull off his own, but with the caveat that his wouldn’t do harm, just provide
laughs. After a stint in hoax-punctuated public relations with General Motors, Wieland joined the Buffalo Sabres in August 1970, serving as public relations director and later as communications director.
He invented a Japanese hockey player
named Taro Tsujimoto, soon a legend in the National Hockey League. Taro, the off-the-cuff imaginary player, set Wieland off on the pursuit of hoaxes for two decades, resulting in some of the strangest news announcements and sports television ever presented.
He continued his fun in a next incarnation as a TV sports director in New England, boss of a public TV station, and finally, as a college professor. Along the way Wieland’s career touched luminaries such as Jack and Bobby Kennedy, the U.S.
space program, legendary football star Frank Gifford, and presidential candidate Jack Kemp. He even hoaxed President Ronald Reagan, whose press office was not amused.
The book is available at amazon.com.