St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    Bona freshmen go “all in” with philanthropy

    Aug 30, 2019, 14:14 by Tim Geiger
    Good things happen when people join together in support of others — that was one of the lessons learned when St. Bonaventure University’s Class of 2023 gathered for Welcome Days.

    Good things happen when people join together in support of others — that was one of the lessons learned when St. Bonaventure University’s Class of 2023 gathered for Welcome Days.

    Each student received a dollar bill in their welcome packet and an invitation to consider donating the money to the university’s Bonaventure Fund.

    This lesson in philanthropy resulted in two $250 scholarships randomly awarded to members of the class.

    “It’s terrific to see our newest students embrace the spirit of giving,” said Rachel Elser, manager of the Bonathon. “The Welcome Days scholarship event helps develop a culture of philanthropy. Our goal is to reinforce the importance of giving back and to let students know their dollar can go a lot further than they realize.”

    The scholarship recipients are Leslie Del Cueto, a journalism major from the Bronx, and Allison King, an inclusive childhood education major from Horseheads, New York.

    “The engagement of people on campus is what I really love about Bona’s,” said Del Cueto. “It’s nice that we could all join together in giving a dollar, and it’s great to be a recipient of one of the scholarships.”

    King noted the close connections she’s already forming on campus and the power of being part of a close-knit community. “Small gifts do add up and can really make a difference and show our support of one another,” she said.

    The hope is that this symbolic exercise will remain with the incoming students, encouraging them to give back to their alma mater after graduation.

    Elser said 65 percent of donors to The Bonaventure Fund last fiscal year gave $200 or less, which totaled $227,000. “While they might think their donations are small, every dollar adds up to make a powerful difference in the lives of our students.”

    Gifts to The Bonaventure Fund enrich the educational experience, strengthen student support programs and expand financial assistance, Elser said.

    “We’re inviting our community to be ‘all in’ for The Bonaventure Fund during this academic year,” she added. “I will be proud to share with the Bona Nation that our freshmen have done exactly that.”