Content Creation Program

The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.

Why Study Content Creation at St. Bonaventure?

Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.
Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.
Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.

Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.

Internships equip you to meet a fast-evolving marketplace.

The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School.

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.

Learn more about Jandoli School internship requirements.
Learn about opportunities with campus media.

Program Information

Bachelor of Arts in Content Creation

Bachelor of Arts in Content Creation

Required Courses 38 credits
Major Electives 6 credits
TOTAL in the major: 44 credits

Out of Major Requirements:
Foreign Language* 3 credits

Gen. Ed. Requirements 37 credits

General Electives 36 credits
TOTAL: 120 credits

*The foreign language must be at the 202 level and may be modern or classical (Latin). Students not prepared to begin at this level will need to take additional courses. Those additional courses will count as general electives.

**The Jandoli School of Communication requires MATH 107 or MATH 135 to satisfy the University’s Quantitative Literacy General Education Requirement.

NOTE: Students must complete internship requirements totaling 400 hours either on- or off-campus under the guidance of the Jandoli School internship coordinator. Transfer students must complete 100 hours for each year they are on campus.

Required major courses
JMC-101 COMMUNICATION TODAY
JMC-110 PROFESSIONAL WRITING I
JMC-111 PROFESSIONAL WRITING II
SC-220 DIGITAL CONTENT & ENGAGEMENT
JMC-245 VIDEO STORYTELLING
JMC-251 INTRO TO GRAPHIC DESIGN
JMC-261 PHOTO STORYTELLING
JMC-300 MEDIA LAW AND ETHICS
SC-303 DIGITAL MARKETING
SC-304 SOCIAL MEDIA STRATEGY & ENGAGEMENT
JMC-400 ETHICS, EQUITY AND EMPATHY IN PRACTICE
SC-470 ADVANCED DIGITAL CONTENT CREATION
JMC-499 COMPREHENSIVE EXPERIENCE (2 credits)
38 credits

Video Courses
Choose two from the following:
JMC-340 BROADCAST REPORTING
JMC-343 FIELD PRODUCTION
JMC-344 STUDIO PRODUCTION
JMC-345 ON-AIR ANNOUNCING
JMC-348 MOBILE JOURNALISM
JMC-442 POST PRODUCTION
JMC-445 DOCUMENTARY
6 credits

Communication minor

Requirements for a Communication minor

Learning objectives

About the Jandoli School

St. Bonaventure prepares to welcome freshmen into the Bona family

Aug 16, 2019, 14:57 by Tim Geiger

On Thursday, Aug. 22, St. Bonaventure University will officially welcome more than 500 freshmen into the Bonaventure family during Welcome Days 2019.

The freshmen will settle into their residence halls before the annual Candlelight Ceremony held at 9 p.m. that evening. The ceremony will be held on the steps of Plassmann Hall with a block party to follow.

“Welcome Days is one of my favorite times of the year at Bonaventure,” said Calsey Bump, a senior adolescence education and English major. “This is the fourth one I’ve been able to be a part of and each year it’s so exciting to see everyone on campus together. It’s such a great time for everyone to start bonding and making friendships that they’ll cherish forever.”

On Friday, Aug 23, incoming students will meet their peer coaches, who are available to help and guide them through their first semester at Bonaventure, whether they are struggling to find someone to sit with in the Hickey Dining Hall or have questions about registering for classes.

Also on the 23rd, new students will be immersed into the St. Bonaventure community. With various presentations and activities, the members of Class of 2023 will prepare for the transition to college life and the expectations of them.

On Saturday, Aug. 24, students will learn more about student life on campus with workshops on topics including responsible drinking, stereotypes, and discrimination and diversity.

The new students will participate in a “Day of Involvement” on Sunday, Aug. 25, when they will learn about the campus clubs and organizations available on campus.

“I’m looking forward to all the freshmen becoming acclimated to the Bonaventure culture and academics,” said Sarah Barnard, assistant director of the Student Success Center. “We have tons of events planned and I’m excited to see all of the freshmen together and getting to know each other.”

During the summer orientation sessions, freshmen were asked to bring school supplies to donate to Saint’s Place in Rochester, New York. Saint’s Place assists refugees from war-torn countries who are seeking asylum in the United States. These donations will serve as school packs for refugee children.

These legal immigrants arrive in Rochester through the Refugee and Immigration Department of the Catholic Family Center.

St. Bonaventure’s upperclassmen will begin arriving on Aug. 24 and Transfer Student Orientation is planned for Aug. 24 with optional activities on Aug. 25. Fall semester classes begin Monday, Aug. 26.

______________

About the University: The nation’s first Franciscan university, we believe in the goodness of every person and in the ability of every person to do extraordinary things. St. Bonaventure University cultivates graduates who are confident and creative communicators, collaborative leaders and team members, and innovative problem solvers who are respectful of themselves, others, and the diverse world around them. Named the #1 regional university value in New York and #2 in the North by U.S. News and World Report, we are establishing pathways to internships, graduate schools and careers in the context of our renowned liberal arts tradition.