St. Bonaventure University

Content Creation Program


The Bachelor of Arts in Content Creation program at St. Bonaventure prepares students to thrive in today’s digital-first communication world. You’ll learn to craft compelling stories, manage online communities, and produce multimedia content that informs, entertains and inspires.

Logo for the Accrediting Council on Education in Journalism and Mass Communication

The Content Creation major joins seven other Jandoli School of Communication majors, which are accredited by the Accrediting Council on Education in Journalism and Mass Communications.



Students create content.

Why Study Content Creation at St. Bonaventure?


Hands-on learning from day one.
Work with campus media outlets, student-run agencies and real clients to build a professional portfolio before graduation.

400 hours of internships.
Gain significant industry experience through 400 hours of required internships in roles such as content creator, social media coordinator, or digital marketing intern.

Faculty who know the industry.

Learn from professors with professional experience in journalism, marketing, public relations and multimedia production. You’ll be mentored by experts dedicated to helping you grow as a creator and communicator.

Modern tools for digital storytelling.

Produce and edit your work using the Jandoli School’s state-of-the-art studios, video labs and creative collaboration spaces.
 
Bona alumni as your magnetic force forward.
St. Bonaventure alumni include Pulitzer Prize winners and Emmy, Sports Emmy, duPont-Columbia, Edward R. Murrow, George Polk and Peabody award honorees, plus a National Association of Black Journalists Hall of Fame inductee, a three-time National Sportswriter of the Year and a three-time New York Sportswriter of the Year.


Internships equip you to meet a fast-evolving marketplace.


The creator economy is surging: full-time digital creator jobs in the U.S. soared from approximately 200,000 in 2020 to 1.5 million in 2024 — a 7.5 × increase — according to a recent report by the Interactive Advertising Bureau and Harvard Business School

As content creation and visual storytelling become central across industries, this program positions you directly for that growth.

In our BA in Content Creation, you will complete 400 hours of internship experience — a requirement consistent across all majors in the Jandoli School. The school’s dedicated internship coordinator will guide you in securing meaningful placements both on campus and off. Meanwhile, you’ll also gain hands-on opportunities through our many campus media outlets.



Program Information


Bachelor of Arts in Content Creation


  • Communication minor


    Learning objectives


    News-Publications-Research- Banner

    ‘Dear America’ by Pulitzer Prize-winning journalist Jose Antonio Vargas is SBU all-campus read

    Jun 13, 2019, 11:25 by Tim Geiger
    St. Bonaventure University has chosen “Dear America: Notes of an Undocumented Citizen” by Jose Antonio Vargas as its All Bonaventure Reads (ABR) book for 2019-2020.all

    By Cammie Jones-Dutchess, ’21

    St. Bonaventure University has chosen “Dear America: Notes of an Undocumented Citizen” by Jose Antonio Vargas as its All Bonaventure Reads (ABR) book for 2019-2020.

    “Dear America” tells the story of Pulitzer-Prize winning journalist Jose Antonio Vargas and his journey through life as an undocumented immigrant in the United States. With passion and ambition, Vargas expresses what it means to be an illegal citizen in a time where fear for being deported is at its highest.

    The book also allows readers to stand in Vargas’ shoes and understand life’s biggest difficulties when becoming a legal citizen is no longer an option.

    “I learned a lot about U.S. immigration policies from the book,” said Dr. Carol Fischer, a professor emerita of accounting and an All Bonaventure Reads committee member. “I hope the book will help our freshmen to think about these issues and further develop their empathy for others.”

    “Dear America” is also meant to relate to the lives of the incoming Class of 2023.

    “Many of SBU’s incoming freshmen are leaving home for the first time. Consider how it feels to have somewhere to go during breaks and for the holidays. How would you feel if you didn’t have that luxury? Or if you were told that the only home you have ever known is not truly yours?” said Karalyn Anastasia, the university’s coordinator for student accounts.

    As part of the All Bonaventure Reads initiative, first-year students at St. Bonaventure will receive a copy of “Dear America” during summer Orientation and be asked to read the book and write an essay reflecting on it as their first college assignment. Students will be engaged in conversations about the book’s themes in their first-year seminar course, SBU 101, and various campuswide events during the upcoming academic year.

    “I believe this book could teach freshmen to not take everyday blessings for granted, and to truly appreciate what you have,” said Anastasia.

    Vargas, who was born in the Philippines, says his memoir is “not a book about the politics of immigration. This book is about homelessness, not in a traditional sense, but in the unsettled, unmoored psychological state that undocumented immigrants like myself find ourselves in.”

    An Emmy-nominated filmmaker and Tony-nominated producer, Vargas is a 2004 graduate of San Francisco State University. An elementary school named after him will open in his hometown of Mountain View, California, this fall.

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    About the University: The nation’s first Franciscan university, we believe in the goodness of every person and in the ability of every person to do extraordinary things. St. Bonaventure University cultivates graduates who are confident and creative communicators, collaborative leaders and team members, and innovative problem solvers who are respectful of themselves, others, and the diverse world around them. Named the #1 regional university value in New York and #2 in the North by U.S. News and World Report, we are establishing pathways to internships, graduate schools and careers in the context of our renowned liberal arts tradition.