On April 25, Dr. Elizabeth T. Gratz, assistant professor of marketing, defended her dissertation, titled "Businesses Supposedly Held the Key to the ADA, But They Dropped the Ball: Can Marketing Be the Shot in the Arm America Needs to Bring the Spirit of the ADA Back to Life?" 

 

Broadly, this research investigates how marketers may strive to improve the disability community's experience in the marketplace, including through positive representation in firm media content. 

 

Gratz will present another research paper, titled "Political Earthquakes' And Political Tribes' Impact On Political Activism," on June 9, at the Marketing and Public Policy Conference in Arlington, Virginia. This research explores how consumers band together in political tribes, a variation of consumer tribes, after shocking events.