MKT 309. Sports Marketing

Aug 14, 2013, 14:10 PM
Prerequisite:
MKT 301
Semester:
Fall
Number of Credits:
3
This course exposes students to special considerations necessary when applying marketing theory and practice to the area of sports. Upon successful completion of the course, students are expected to develop a better understanding of sports as a marketable commodity and to appreciate the intricacies of sports marketing. 
Tags:
Categories:
  • Marketing

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