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Walker publishes paper in international marketing journal

Sep 29, 2021, 09:35 by User Not Found
Dr. Tara Walker, assistant professor of communication, published a paper titled "Resisting Stigma and Evaluating Realism in a Direct-to-Consumer-Advertisement for Psychiatric Drugs" in the International Journal of Pharmaceutical and Healthcare Marketing.
Dr. Tara Walker, assistant professor of communication, published a paper titled "Resisting Stigma and Evaluating Realism in a Direct-to-Consumer-Advertisement for Psychiatric Drugs" in the International Journal of Pharmaceutical and Healthcare Marketing.
 
The study examined how experience with mental illness influences perceptions of stigma and realism in a specific direct-to-consumer advertisement for bipolar depression treatment.
 
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