Mandi Wilton Davis, ’03, director of Advancement Operations, co-presented “Swimming in Data, Not Drowning: Practical Strategies for Advancement Teams” with Felicity Meu, partner manager withGiveCampus, at the annual CASE Drive Conference in Los Angeles, California, March 25.

This year’s conference welcomed professionals from educational institutions across the country. Davis’ presentation aimed to demystify the complexities of data management through practical, repeatable approaches that advancement professionals can implement immediately.

From designing smarter import workflows to mapping fields with intention, attendees saw how structured data builds the foundation for stronger reporting, segmentation and outreach. Campaign examples highlighted how analytics not only measure outcomes but also inform future tactics. With an emphasis on building a culture of continuous improvement, the session offered a roadmap to leveraging data as a strategic asset.