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RocketCup launches 2nd edition of Bonaventure-branded coffee

Mar 07, 2026


RocketCup-Bonnies-Blend2

RocketCup Coffee has launched the second edition of its Bonnies Blend, marking another milestone in the company’s growing College Coffee line.

While the fresh-roasted coffee inside remains the same fan-favorite blend, the updated bag reflects the continued evolution of the brand and its deep connection to St. Bonaventure University, the place where RocketCup Coffee was born.

St. Bonaventure holds a special place in RocketCup’s story. The company was founded within the walls of SBU’s School of Business, where co-founders and St. Bonaventure alumni first brought their vision to life. When RocketCup launched its new College Coffee program in February 2025, it was only fitting that St. Bonaventure became the very first school in the lineup.

Now, once again, the Bonnies lead the way.

With this release, St. Bonaventure becomes the first university to receive a second edition College Coffee bag, continuing its role as the foundation and inspiration behind the brand’s national expansion.

“Everything starts with St. Bonaventure,” said MacKenzie Bush, co-founder of RocketCup Coffee and St. Bonaventure alumna. “This university gave us the support, the community, and the belief to build something bigger than ourselves. The Bonnies aren’t just a partner, they’re our heroes. This company was built because of St. Bonaventure, and it all starts with Bonnies.”

The launch of the second edition comes as RocketCup accelerates its national growth, bringing officially licensed, school-specific coffee to fans across the country while supporting university communities and alumni engagement. The company plans to add 50 additional universities over the next several months, expanding its College Coffee line to campuses and alumni communities across the country.

Bonnies Blend second edition is now available at www.rocketcupcoffee.com.

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About the University: The nation’s first Franciscan university, St. Bonaventure is a community committed to transforming the lives of its students inside and outside the classroom, inspiring in them a commitment to academic excellence and lifelong civic engagement. Out of 167 regional universities in the North, St. Bonaventure was ranked #8 for value and #19 overall by U.S. News and World Report (2025).

About RocketCup Coffee: RocketCup Coffee is a specialty coffee roaster and manufacturer dedicated to revitalizing communities through coffee. Founded by St. Bonaventure alumni, the company roasts and packages its coffee at its headquarters in Cattaraugus, New York. Through its College Coffee line and its B2B Wholesale partnerships, RocketCup connects alumni, students, businesses, and fans to their schools with officially licensed, fresh-roasted coffee, turning school pride into a daily ritual.

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Tom Missel

Tom Missel
Chief Communications Officer
Office of Marketing and Communications
Administration Building 211
PO Box 2509 | St. Bonaventure, NY 14778
Beth Eberth

Beth A. Eberth
Director of University Communications
Office of Marketing and Communications
Administration Building 211
P.O. Box 2509 | St. Bonaventure, NY 14778