SBU's Weinheimer takes marketing position with General Assembly

Megan Weinheimer, '11, adjunct instructor in the master's in Marketing Communication program, has accepted a new role as paid media and affiliate marketing manager with General Assembly.

Weinheimer will oversee the development and growth of GA's affiliate marketing program and coordinate logistics for global paid media campaigns across platforms including Google Ads, Meta, TikTok, and LinkedIn. She will continue to teach as an adjunct at SBU.

Weinheimer formerly served as a digital marketing analyst at JOANN Fabrics, where she played a key role in driving over $600 million in revenue. She managed significant budgets and a growing network of over 600 brand partners.

A 2011 graduate of SBU's Integrated Marketing Communication program, and winner of the 2011 MarCom Award, Weinheimer joined the SBU faculty in 2013. She lives in Clearwater, Florida.