St. Bonaventure University

ST. BONAVENTURE FACULTY

Trivedi, Dharti

  • Trivedi, Dharti, Marketing, St. Bonaventure University

    • ACADEMIC DEPARTMENT
    Marketing
    ACADEMIC SCHOOL
    School of Business

    TITLES/RESPONSIBILITIES
    Assistant Professor, Marketing
    CONTACT
    Office phone: (716) 375-2189
    Send an email
    OFFICE
    Swan Business Center 106B
    COURSES TAUGHT
    • MKT 301. Principles of Marketing
    • MKT 302. Consumer Behavior
    • MKT 306. Integrated Marketing Communications
    • MKT 499P. Advertising and Digital Design
    • MKT 405. International Marketing
    • MKT 402. Marketing Research
    ACADEMIC DEGREES
    • Ph.D., Kent State University, 2019
    • MBA, University of Notre Dame, 2008
    • M.F.A., Savannah College of Art and Design, 2009
    • M.S., B.F.A., University of Vadodara (India), 1999
    OTHER EDUCATION
    PROFESSIONAL BACKGROUND
    • Independent marketing consultant, 2008–2013
      Clients: Culturally Speaking, Indian American Chamber of Commerce, StoneDirect Granite, Aniika LLC, University of Notre Dame Alumni Office, Redolent, Inc.
    • Graphic Designer/Head Copywriter Tiger Advertising (formerly Integra) India 1999–2004
      Clients: Holiday Inn, Coke, Medtronic, Inox
    ACCOMPLISHMENTS
    • Academy of Marketing Science Annual Doctoral Consortium Fellow, May 2018
    • Multiple presentations at ACR and AMA conference
    TEACHING PHILOSOPHY
    Teaching through application and examples: 
    I teach existing theory and then help students understand that theory by applying to projects. I help students understand both the science and the art that is part of marketing.
    CURRENT RESEARCH INTERESTS/PROJECTS
    Publications: 
    • Wiggins, J., Song, C., Trivedi, D., & Preece, S. B. (2017). “Consumer Perceptions of Arts Organizations' Strategies for Responding to Online Reviews.” International Journal of Arts Management, 20(1), 4-20. 
    Research in Progress: 
    • Trivedi, Dharti and Grigsby, Jamie, “Aesthetics in marketing; a meta-analysis of causes and effects,” reporting and writing in progress.
    • Trivedi, Dharti and Wiggins, Jennifer, “Beauty lies in the mind of the beholder: a resource matching approach to understanding the halo effect and the aesthetic middle principle,” reporting and writing in progress.
    • Trivedi, Dharti and Wiggins, Jennifer, “Beauty and the brain: how visual product aesthetic decisions affect consumer memory,” experimental design in progress. 
    PERSONAL INTERESTS/COMMUNITY INVOLVEMENT
    I enjoy spending time with my family, hiking, traveling and gardening. I spend time at the local community garden that supplements the food pantry. 
    LINKS
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