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St. Bonaventure University

New research explores social media habits across academic years

Oct 08, 2025

Case, Carl Darwin KingDr. Carl J. Case, professor of Business Information Systems, and Darwin L. King, professor of Accounting, had their paper “Undergraduate Business Students Social Media Behavior: An Analysis of Academic Class" published in the Proceedings of the International Institute of Social and Economic Sciences International Academic Conference in Prague, Czech Republic.

Results of the five-year study suggest that total minutes on social media is negatively correlated to academic class year with less student dependence on social media as the student’s academic years pass.