Dr. Carl J. Case, professor of Business Information Systems, and Darwin L. King, professor of Accounting, had their paper “Undergraduate Business Students Social Media Behavior: An Analysis of Academic Class" published in the Proceedings of the International Institute of Social and Economic Sciences International Academic Conference in Prague, Czech Republic.

Results of the five-year study suggest that total minutes on social media is negatively correlated to academic class year with less student dependence on social media as the student’s academic years pass.