St. Bonaventure University

Faculty


Hoffmann, Pauline W.

hoffmann_pauline_eml

ACADEMIC DEPARTMENT
Journalism and Strategic Communication
ACADEMIC SCHOOL
Jandoli School of Communication

TITLES/RESPONSIBILITIES
Associate Professor
Internship Coordinator
CONTACT
Office Phone: (716) 375-2578
Send an Email
OFFICE
Murphy Professional Building 224
COURSES TAUGHT

Journalism

  • JMC 320. Principles and Practices of Public Relations 
  • JMC 420. Public Relations Campaigns 
  • JMC 251. Desktop Publishing 
  • JMC 329. Press Release Writing 
  • JMC 359. Introduction to Photo Shop 
  • JMC 379. Introduction to Web Design 
  • JMC 399. Communication Research Methods 
  • JMC 422. Internal Organizational Relations 
  • JMC 425. Communication in Conflict 
  • JMC 426. Health Communication 
  • JMC 499. Senior Capstone 

Integrated Marketing Communications 

  • IMC 500. Mass Communication Theory, Principles and Practices 
  • IMC 520. Marketing Communication Research 
  • IMC 640. Market Research Practicum and Report Writing 
  • IMC 740. The Practice of Public Relations 
  • IMC 820. Organizational Structures and Behavior for IMC 
ACADEMIC DEGREES
  • Ph.D. Communication, University at Buffalo, 2007
  • M.A. Communication, University at Buffalo, 2003
  • B.S., Biology; Minor: Mass Communication -- St. Bonaventure, 1991
OTHER EDUCATION
Summer marine biology program at Duke University Marine Laboratory, 1990 
PROFESSIONAL BACKGROUND

Dr. Hoffmann is a former dean (2012-2017) of the Jandoli School of Communication, former dean of the School of Graduate Studies, and an entrepreneur. She is the owner Wild Mountain Organics, LLC.

She received her doctorate and master’s degree in communication from the State University of New York at Buffalo and her Bachelor of Science degree from St. Bonaventure University. Her research and teaching focus on conflict management, conflict resolution, and corporate communication and strategy. Prior to going into academia, Dr. Hoffmann worked as corporate communications manager for The CRS Companies and for Catholic Health.

She has taught courses in Business Writing, Marketing Communication Research, Organizational Structures and Behavior, Communication and Influencing Skills, and Leading Change. She has also developed courses in Health Communication and Communication in Conflict, and she oversaw independent study projects in Communication Research Methods and an MBA Special Topics course in Sustainable Community Development.

ACCOMPLISHMENTS
  • “An empirical examination of key factors influencing development of university strategic marketing communication initiatives: A case study of a small, private university in Western New York.” Presentation of academic research paper at the American Marketing Association Higher Education Conference in San Diego, November 2007.  Basil Valente, Pauline W. Hoffmann, Heidi Ofinowicz, Hallie Steube, Jon Ter Meer.
  • CASOS (Center for Computational Analysis for Social and Organizational Systems) 2007 Summer Institute participant, Carnegie Mellon University, Pittsburgh, Pa.
  • “Network Structure, Strategy Evolution, and the Game of Chicken,” Social Networks, 28 (2006) 377-396. Frank Tutzauer, Margaret K. Chojnacki, Pauline W. Hoffmann.
  • “Network Structure, Strategy Evolution, and the Game of Chicken;” Presentation of academic research paper at the International Communication Association Conference in New York City, 2005.
  • “Game of Chicken in a Cellular Automata Network;” Presentation of academic research paper at the Sunbelt Networking Conference in New Orleans, 2002.
  • "Ecotourism as an Innovation and Biogeographic Phenomenon Based on Worldwide Protected Areas Data," academic research paper presented as qualifying exam, 2005.
TEACHING PHILOSOPHY
CURRENT RESEARCH INTERESTS/PROJECTS
  • Faculty adviser for Embrace it Africa, a student group committed to helping the community of Bethlehem, Uganda, and its Bethlehem Parents' School and Orphanage.
  • Network analysis of internal and external communication networks in organizations.
  • Ecotourism and the National Park model as an innovation.
  • Safety In Numbers (SIN) in negotiations in politics, communication, and economics.
  • Examination of Island Biogeography (theory borrowed from the biological sciences) in National Parks and Protected Areas worldwide
PERSONAL INTERESTS/COMMUNITY INVOLVEMENT
LINKS