Contact Us

Have a question for Marketing at SBU? Contact:

Dr. Paul Baretta, assistant professor of marketing and department chair.
(716) 375-2189
pbarrett@sbu.edu

 


MARKETING

St. Bonaventure University prepares students to be knowledgeable and ethical members of one of the fastest-growing fields in business today.

The U.S. Bureau of Labor Statistics projects job opportunities in marketing fields such as advertising, marketing management and public relations will see double-digit growth in the next five to 10 years. What's more, salaries in these fields are expected to be among the most competitive available to new college graduates.

Why the demand?
  • Technology: Pick up your mobile device and do a Google search for something — anything. What pops up? Today's marketing professionals need to know not only how to craft an online message, but how to optimize the chance that it comes up in a Google search. Then there's Facebook, Twitter, YouTube and the blogosphere. Social media marketing has become its own industry. Today's marketers are innovators and integrators, able to communicate effectively across a broad media spectrum.
  • Competition: Today's consumers are more choosy about how they spend their money, so most firms place a high priority on marketing their message. Even non-profits — universities, hospitals, charitable institutions — are competing for the attention of this more discerning consumer.
  • Policy Change: Deregulation has brought competition to banking, transportation and other major industries. To stay competitive, they now commit major resources to marketing initiatives.
What's this mean? More opportunities for you and others looking to enter this exciting and rapidly changing field.

Why Study Marketing at St. Bonaventure University? 
Our curriculum provides students with the skills needed to succeed in a constantly evolving business world. To perfect these skills, we provide various opportunities in service learning and require all marketing majors to participate in internships. Many of these internships lead to marketing jobs for our graduates.

All students prepare a marketing plan for a client as a degree requirement. Not only can our students speak about what they have learned, but they graduate with a range of projects to show their skills and workforce readiness.

Additionally, we offer students the opportunity to travel and study abroad while completing their degrees. You can even visit China through our China Studies program.

Affiliations With National Organizations
Students at St. Bonaventure have the ability to interact with other students through nationally recognized student organizations. St. Bonaventure students manage chapters of three distinguished national groups:

News, Publications & Research

More News
    Apr 01, 2015 | St. Bonaventure University is launching a Community Perceptions Study to gain insights and opinions from regional community members about the University and its outreach efforts including admissions, athletics, community service, cultural and educational programming, and events and conferences.

    Apr 01, 2015 | St. Bonaventure’s University Ministries, in conjunction with The Franciscan Center for Social Concern, will host a Holocaust memorial service at 7 p.m. on Tuesday, April 14. The event will take place in the University Chapel in Doyle Hall and is open to the public.

    Apr 01, 2015 | The issues surrounding ethics and values are becoming more complex in a globalized era, which is why international businessman Dick Kearns is committed to developing cultural skills and a global mindset in today’s students. Kearns and his wife, Maureen, sponsor the Kearns Global Business Lecture Series at St. Bonaventure University, an annual event that brings industry leaders to campus and highlights diverse perspectives on global business matters.




Fall in love at SBU

And put what you learn to work.