• BSM 301. Sports Promotion and Sales Management
• MKT 309. Sports Marketing
• MKT 329. Intro to Sports Management
• MBA 644. International Marketing

• B.A. in Journalism with a Speech Communications Minor, Pennsylvania State University, 1998.
• M.B.A. in Marketing with an Organizational Behavior Minor, University at Buffalo, 2007.

Before joining St. Bonaventure University, Shaena Kershner previously held the title of vice president of marketing for the Buffalo Bills, where she oversaw all marketing and brand strategy for the organization, including the development and management of marketing campaigns; print, digital, radio and television advertising; in-stadium signage and giveaways; lifestyle content on buffalobills.com and the team’s mobile app and much more.

Prior to that, she worked in Consumer Products for Mattel, the global toy industry leader, where she managed marketing and product development of many Fisher-Price brands, including Little People, Imaginext, Viewmaster and Doodle Pro. Additionally, she worked for the number one jigsaw puzzle manufacturer in the U.S., Buffalo Games.

Before working in the toy industry, Shaena worked as an assignment editor and associate producer for WIVB-TV in Buffalo, NY.