St. Bonaventure University

School of Business Faculty


Foos, Adrienne E.

adrienne-foos-web

ACADEMIC DEPARTMENT
Marketing
ACADEMIC SCHOOL
School of Business

TITLES/RESPONSIBILITIES
Assistant Professor of Marketing
CONTACT
Office phone: (716) 375-2097
Send an Email
OFFICE
104C Swan Business Center
COURSES TAUGHT
Undergraduate
  • MKT 302. Consumer Behavior
  • MKT 410. Contemporary Issues and Topics in Marketing
Graduate
  • MBA 620. Marketing Analytics for Data Driven Decision Making
  • MBA 638. Consumer Behavior
     
ACADEMIC DEGREES
  • Ph.D. in Marketing, University of Manchester (United Kingdom), 2015
  • MBA in Management and Leadership, Rochester Institute of Technology, 2010
  • B.A. in Philosophy, State University of New York at Geneseo, 2006
 
OTHER EDUCATION
PROFESSIONAL BACKGROUND
  • Assistant Professor of Marketing and Marketing Program Director, Mercyhurst University 2016-2019
  • Assistant Professor of Marketing, Alfred State College, 2015-2016
  • Guest Lecturer and Graduate Teaching Assistant, University of Manchester, 2011-2015
  • Ad Hoc Consultant, Motivforce Marketing & Incentives, 2015-Present
  • Editorial Review Board Member, European Journal of Marketing, 2019-Present
  • Ad Hoc Reviewer for the Journal of Consumer Psychology, European Journal of Marketing, and the Journal of Marketing Theory and Practice
  • External Supervisor for Consumer Psychology Master’s Dissertations, University of Sussex, 2018-Present
     
ACCOMPLISHMENTS
  • Mercyhurst University Walker College of Business Faculty Scholarship Award 2019
  • Doctoral Consortium Fellow. Society for Marketing Advances Annual Conference. Memphis, TN, November 2-5, 2011.
Peer-reviewed publications:
Refereed Journal Articles
  • Foos, Adrienne, Kathleen Keeling, and Debbie Keeling, (2015). “Redressing the Sleeper Effect: Evidence for the Favorable Persuasive Impact of Discounting Information over Time in a Contemporary Consumer Context,” Journal of Advertising, 45 (1), 19-25.
  • Grimes, Anthony, Dominic Medway, Adrienne Foos, and Anna Goatman (2015). “Impact Bias in Student Evaluations of Higher Education,” Studies in Higher Education, 42 (6), 945-962.
Conference Presentations
  • “I, Me, Mine: The Effect of the Explicitness of Self-Anchoring on Consumer Evaluations”. (Competitive Extended Abstract and Proceedings). Association for Consumer Research North American Conference, Dallas, TX, October 11-14, 2018. Co-authored with Kathleen Keeling and Debbie Keeling. *Session Chair.
  • “Re-Examining Value Co-Creation in the Age of Interactive Service Robots”. (Presentation and Proceedings). Academy of Marketing Science World Marketing Congress, Bari, Italy, July 14-18, 2015. Co-authored with Willy Barnett*, Thorsten Gruber, Kathleen Keeling, Debbie Keeling, and Linda Nasr (Equal Authors). *Presenter.
  • “Negative Information and Self-Referencing: Reviving the Sleeper Effect”. (Poster and Proceedings). Association for Consumer Research North American Conference, Baltimore, MD, October 23-26,2014. Co-authored with Kathleen Keeling and Debbie Keeling.
  • “Consumer Perceptions of Interactive Service Robots: A Value-Dominant Logic Perspective”. (Presentation and Proceedings). 23rd IEEE RO-MAN International Symposium on Robot and Human Interactive Communication, Edinburgh, UK, August 25-29, 2014. Co-authored with Willy Barnett *, Thorsten Gruber, Debbie Keeling, Kathleen Keeling, and Linda Nasr (Equal Authors). *Presenter
  • “The Positive Effect of Negative Information: A Sleeper Effect Perspective”. (Presentation and Proceedings). 2014 Society for Consumer Psychology Winter Conference, Miami, FL, March 6-8, 2014. Co-authored with Kathleen Keeling and Debbie Keeling.
  • “Exploring User Perceptions of Interactive Service Robots: A Combined Method Approach”. (Poster). methods@manchester Methods Fair 2013, Manchester, UK, October 9, 2013. Co-authored with Willy Barnett and Linda Nasr. *Best Poster Award
  • “A Re-Examination of Value Co-Creation in the Age of Interactive Service Robots: A Service Dominant Logic Perspective”. (Presentation and Proceedings). 38th Annual Macromarketing Conference, Toronto, CAN, June 5-7, 2013. Co-authored with Willy Barnett, Thorsten Gruber, Debbie Keeling, Kathleen Keeling, and Linda Nasr (Equal Authors).
  • “Fashionable Food: When the Sleeper Effect Turns Negative Information into Positive Attitudes”. (Presentation and Proceedings). 2013 AMS Annual Conference, Monterey, CA, May 14-18, 2013. Co-authored with Kathleen Keeling and Debbie Keeling.
  • “Source Misattribution for the Sake of Attitude Change: A Conceptualization of the Role of Social Identity in Inducing Dissociative Processing”. (Presentation and Proceedings) 2012 AMS Annual Conference, New Orleans, LA, May 15-20, 2012. Co-authored with Kathleen Keeling and Debbie Keeling.
  • “Minority Influence in Online Communities”. (Presentation) Manchester Business School Annual Doctoral Conference, Manchester, UK, May 15-16, 2011.
  • “From Rejection to Conversion: Stages of Minority Influence on the Path to Changing People’s Minds”. (Presentation), 7th Consumer Research Academy Workshop Series Conference, Manchester, UK, April 14-15, 2011. Co-authored with Kathleen Keeling.
TEACHING PHILOSOPHY
CURRENT RESEARCH INTERESTS/PROJECTS
  • Metacognition
  • Self-anchoring and self-referencing
  • Social media influence
  • Countervailing information processing
     
PERSONAL INTERESTS/COMMUNITY INVOLVEMENT
  • American Marketing Association Collegiate Chapter Adviser
  • U.S. Pony Club and Dressage 4 Kids Sponsor
Additional Biographical Information
  • Avid equestrian
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