Larry LaRocco, a leader in the intersection of financial services and public policy, brings more than 30 years of experience from the private and government sectors to his professional relationships and strategic counsel assignments.
His career in financial services started in 1973 in Idaho’s banking industry. After six years as a senior staff assistant to a veteran Idaho U.S. senator, LaRocco worked for eight years as an executive in the securities sector with Shearson
Lehman Hutton and Piper Jaffray. He left the securities business in 1991 to begin his service in Congress.
LaRocco is a former Democratic Member of Congress who represented the First District of Idaho in the 1990s. While in Congress, he served on the influential House Financial Services Committee and the House Natural Resources Committee.
During his tenure on Capitol Hill, he earned respect on both sides of the aisle for his tenacious approach to legislating. He steered multiple legislative measures he sponsored into law, and actively worked to influence significant banking and finance
legislation on the Financial Services Committee. He was also active in the leadership of the House through his service on the Speaker’s Policy Working Group and as a deputy whip.
After Congress, he served for five years as managing director of the American Bankers Association for affiliate organizations in securities and insurance. In 2000, he co-founded LaRocco & Associates, Inc., with his son, where his client base
was domestic and international. In 2003, he joined Fleishman-Hillard Government Relations and led the organization as its president. In 2006, he returned to Idaho to run for lieutenant governor and then for the U.S. Senate in 2008.
From 2000 to 2002, LaRocco served as president of the U.S. Association of Former Members of Congress (USAFMC), a nonprofit organization composed of 600 former U.S. senators and members of the U.S. House of Representatives. His work focused on international
diplomacy, fostering exchanges with parliamentarians abroad and college campus programs; as well as putting the USAFMC on a high-tech and sound financial trajectory. He has served as the co-chairman of a program to bring young professionals from North
Africa to Washington, D.C., to become more familiar with U.S. policymaking. LaRocco also served as the co-chair of the Congress to Campus program, where bipartisan teams of two former members of Congress visit U.S. college campuses.
Recently, at the request of the State Department, LaRocco traveled to Egypt, Oman, Kuwait, Czech Republic, Slovak Republic, Sweden, Finland and Iceland to discuss U.S. politics and diplomacy. He has participated in webinars hosted by the State Department
and the U.S. Association of Former Members of Congress for discussions with students in the U.S. and abroad. He has taught political science at Boise State University, where his congressional papers are archived, and serves as a director of the Frank
Church Institute.
LaRocco served as a military intelligence officer in the U.S. Army from 1969-1972, attaining the rank of captain.
He received his undergraduate degree from the University of Portland and attended Stanford University Institute of TV and Radio. He has a Master of Science from Boston University and also studied at the Johns Hopkins School of Advanced International
Studies (SAIS) in Washington, D.C. HIs interest in foreign affairs and international relations began with his yearlong undergraduate studies in Salzburg, Austria.
LaRocco has been married to Christine Bideganeta LaRocco for 56 years. They have two children and three grandchildren.