St. Bonaventure University

Faculty


Hoffmann, Pauline W.

Hoffmann, Pauline

ACADEMIC DEPARTMENT
Communication
ACADEMIC SCHOOL
Jandoli School of Communication

TITLES/RESPONSIBILITIES
Associate Professor
CONTACT
Office Phone: (716) 375-2578
Send an email
OFFICE
Murphy Professional Building 224
COURSES TAUGHT
Journalism/Strategic Communication 
  • SC 210. Social Media in Society and Business
  • SC 304. Social Media Strategy and Engagement
  • SC 320. Principles and Practices of Public Relations
  • SC 425. Communication in Conflict
  • JMC 499. Comprehensive Experience 
Marketing Communications 
  • COM 520. Marketing Communication Research
  • COM 650. The Practice of Public Relations
  • COM 820. Organizational Structures and Behavior for IMC 
Public Health
  • MPH 540. Public Health Marketing and Communication
Strategic Leadership
  • LEAD 635. Conflict Resolution
  • LEAD 645. Organizational Performance
    ACADEMIC DEGREES
    • Ph.D. Communication, University at Buffalo, 2007
    • M.A. Communication, University at Buffalo, 2003
    • B.S., Biology; Minor: Mass Communication -- St. Bonaventure, 1991
    OTHER EDUCATION

    University of Miami
    Miami, Florida
    BEAM (Building Expertise in Administration and Management) Certificate, 2024.

    Cornell University
    Ithaca, New York
    Public Health Leadership Certificate, 2025
    Public Health Essentials Certificate, 2022

    World Health Organization
    3rd Infodemic Manager Training Completion, December, 2021

    Duke University Marine Laboratory
    Marine Biology courses, Summer 1990 
     
    PROFESSIONAL BACKGROUND

    I have much experience in health care, primarily as a communicator. I worked at Catholic Health in Buffalo in creative services developing messaging for internal and external audiences. I am a leader having served as dean of the Jandoli School of Communication and Dean of Graduate Studies at St. Bonaventure University. I currently teach in our graduate and undergraduate communication programs. 

    Throughout the pandemic, colleagues and I wrote editorials for our local newspaper, The Olean Times Herald, to help the community better understand what Covid is, why mask wearing is important, and what the “new normal” looks like.

    Additionally, I am adept at using different communication tools and different communication tactics in disseminating information. I can easily determine my audience and its needs and adjust messaging appropriately. I also practice servant leadership in that I assess what my team needs and wants and provide it, if I can. I work in the trenches alongside them.

    Also during the pandemic, I looked at my colleagues, my neighbors, my friends and I saw confusion. I saw the proliferation of misinformation. I saw a movement away from science and reason to one of fantasy and outright lies. As a result, I started a podcast and associated blog/newsletter (DataDoyenne and WTF? (What the Facts?)), and book: Fake News, Witch Hunts & Conspiracy Theories: An Infodemiologist’s Guide to the Truth, to help stem the tide of misinformation and to move us back to a place where science and reason reign. I am able to navigate through many forms of data, interpret it and communicate it. I also make data-driven, strategic decisions and communicate them appropriately.


    ACCOMPLISHMENTS
    TEACHING PHILOSOPHY
    CURRENT RESEARCH INTERESTS/PROJECTS
    PERSONAL INTERESTS/COMMUNITY INVOLVEMENT
    LINKS