St. Bonaventure University

Faculty

Kassnoff, David

david-kassnoff-web

ACADEMIC DEPARTMENT
Journalism and Strategic Communication
ACADEMIC SCHOOL
Jandoli School of Communication

TITLES/RESPONSIBILITIES
Adjunct Instructor
CONTACT
Phone: (716) 375-2059
Send an email
OFFICE
Murphy Professional Building 220
COURSES TAUGHT
  • Undergraduate:
    • Principles and Practices in Public Relations (classroom);
    • PR Campaigns
  • Graduate:
    • Leadership and Diversity (online)
ACADEMIC DEGREES
  • Bachelor of Arts, Journalism/Mass Communication, St. Bonaventure University, St. Bonaventure, NY.
  • Graduate studies, Integrated Marketing Communications, St. Bonaventure University.
OTHER EDUCATION
PROFESSIONAL BACKGROUND
  • Interim Dean, Jandoli School of Communication, January-July 2018
  • Adjunct professor, St. Bonaventure University, 2009-present 
  • Chief communications architect/consulting, DSK Writing & Communications, Webster, NY, 2012-today
  • Director, Communications and Community Affairs, Eastman Kodak Co., Rochester, NY, 2003-2012
  • Managing editor/public relations, www.Kodak.com, 2000-2003
  • Adjunct Professor, State University of New York at Brockport, Brockport, NY, 2012
  • Author, Rosen Publishing, New York, NY
    • The Right Degree for Me: What Degree Do I Need for a Career in IT and Information Systems (2015)
    • Working as a Physical Therapist in Your Community (2015)
    • Great Authors of Nonfiction (Britannica Educational Publishing/Rosen, 2014) - contributing author
  • Marketing communications manager, KIS, Rochester, NY (sales collateral, public relations, advertising)
ACCOMPLISHMENTS
Public Relations
  • Created, taught, and refreshed two undergraduate public relations courses, and created one online graduate-level course in leadership and diversity for St. Bonaventure University. 
  • Earned positive media coverage in The New York Times, Wall Street Journal, NPR, Washington Post, USA Today, plus international and regional media. Metric: increased CARMA favorability rating by 7 points.
  • Designed and led communications to drive STEM education, diversity and inclusion. Earned national media coverage, PRSA Silver Anvil Award of Excellence.
  • Wrote PR materials, web content, talking points for senior executives. Managed campaign launches, sponsorships and arts initiatives, diversity communications, and community outreach.
  • Managed university public relations: crisis communications, faculty expert outreach, capital campaign.
  • Led media training for senior executives. Organized executive roundtables and media briefings. 
Social Media
  • Launched, wrote, and led monthly e-Magazine to increase website traffic 17%, year-to-year. 
  • Published weekly communications blog, featured as a “Must Read,” www.Recode.net, Jan. 2014.
  • Created Facebook pages and content; Twitter, LinkedIn content for for-profit and not-for-profit clients.
  • Created video podcast series on iTunes, YouTube, corporate website.   
Marketing Communications
  • Wrote brochures, news releases, presentations, and communications for regional health care system.
  • Managed print/web advertising program, achieving 60% cost reduction in media buys, year-to-year.
  • Orchestrated sponsorship programs with Diversity Inc., Black Enterprise, Disney Dreamers Academy.
  • Earned “Best of Year” recognition from Ad Age for national outdoor advertising campaign.  
Recognition
  • Silver Anvil Award of Excellence, Public Relations Society of America
  • Award of Excellence, Interactive Annual, Communication Arts (web content)
  • Development Photography, Council for Advancement and Support of Education
     
TEACHING PHILOSOPHY
CURRENT RESEARCH INTERESTS/PROJECTS
PERSONAL INTERESTS/COMMUNITY INVOLVEMENT
LINKS

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