St. Bonaventure University

Integrated Marketing Communication

A Master of Arts in communication specialization

Master the art of integration

In today's changing marketing landscape, it's no longer acceptable to be just the creative or just the analyst — you have to be both.

At St. Bonaventure, our online Master of Arts in communication with an integrated marketing communication specialization will provide you with the skills and confidence to boldly craft a vision, research the marketplace, write the strategy, design innovative concepts and produce exciting creative and demonstrate its ROI.

Here, you will learn to create authentic, measurable, research-based, relationship-focused ideas and integrate them into powerful messages that will inform and influence, change minds and challenge common perceptions, all in an ethically and socially responsible method.

Concepts you will learn include: 

  • Creative strategy and design – Use research, strategy and creativity to build, evaluate and execute powerful messages across a variety of media to inform and influence diverse audiences.
  • Public relations in a global market – Lead and contribute to effective communication across the world with an emphasis on social responsibility, ethics and cross-cultural understanding. 
  • Digital media, mobile and emerging technologies – Gain a comprehensive understanding of social media marketing, mobile marketing, lead generation, user experience, and paid media amplification that will maximize brand discoverability, credibility and new audience potential.
  • Visual and communication design – Learn to achieve the goals set forward in a creative strategy to develop an emotional connection with the audience. Additionally, strengthen your communication design skills through practical application across multiple communication pieces, while maintaining continuity across all media.

Wield the power of innovative communications

Graduates can move into a wide variety of job roles, some of which include:

Account manager
Brand strategist
Communication manager
Content marketing specialist
Creative director
Digital marketing manager
Digital project manager

Digital strategist
Director of marketing
Marketing data analyst
Marketing manager
Marketing strategist
Media analyst

Media manager
Media planner/buyer
Paid media specialist
Public relations manager
Public relations specialist
Social media manager