St. Bonaventure University

News, Publications & Research

Paper co-authored by Gratz wins Best Conference Paper honor

Sep 07, 2023

Dr. Elizabeth T. Gratz, assistant professor of marketing, presented a research paper titled "Political Earthquakes' And Political Tribes' Impact On Political Activism" at the Marketing and Public Policy Conference, held over the summer in Arlington, Virginia. 

This research explores how consumers band together in political tribes, a variation of consumer tribes, after shocking events. Gratz and her co-authors won Best Conference Paper.