Nguyen Pham, assistant professor of marketing, had her research on the psychology of food choices featured in an article on Forbes.com. Read the article, titled "Surprise - Here's What Happens When You Try To Help Your Spouse Lose Weight," here.
Dr. Paul G. Barretta, chair of the Department of Marketing in the School of Business, had an article published in Journal of Issues in Intercollegiate Athletics titled “Consumer Perceptions of the Inaugural College Football Championship Tournament: A Longitudinal Study.” Barretta ran a sports fan research panel gathering data leading up to and following the inaugural playing of the first NCAA College Football Championship Tournament that included a four-team playoff in 2014-2015. The article is available online at http://csri-jiia.org/documents/publications/research_articles/2016/JIIA_2016_9_12_433.pdf.
Dr. Paul G. Barretta, associate professor of marketing, had an article accepted by Journal of Issues in Intercollegiate Athletics titled "Consumer Perceptions of the Inaugural College Football Championship Tournament: A Longitudinal Study." The article reports on a study he conducted using a panel of sports fans; it will be available online in the near future.
Dr. Durriya H. Z. Khairullah, professor of marketing, and Dr. Zahid Y. Khairullah, professor of management and industrial management, presented their paper, “Acculturation and Marketing Decisions,” at the 2016 International Academy of Business Disciplines Conference. Zahid served on the Board of Directors of the conference, as well as a track chair for the Applied Management Science & Decision Support Systems.
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