St. Bonaventure University

News, Publications & Research

Journal to publish study by Covell and research partner

Jan 27, 2020

Dr. Renee Covell, adjunct instructor in St. Bonaventure's online MBA program, and her research partner, Dr. Jim Mirabella, professor of decision at Jacksonville University, Jacksonville, Florida, had their recent study accepted for publication.

Their study, "Life Science Industry Reps’ Use of Various Marketing Techniques and How They Compare to Other Industries," was accepted to be published in the double- blind, peer-reviewed Academy of Business Research Journal, Volume III, 2019.

Prior to submitting their completed research for publication, they presented their data at the Academy of Business Research Academic Presentation Forum in November 2018.