St. Bonaventure University

News, Publications & Research


Walker publishes paper in international marketing journal

Sep 29, 2021
Dr. Tara Walker, assistant professor of communication, published a paper titled "Resisting Stigma and Evaluating Realism in a Direct-to-Consumer-Advertisement for Psychiatric Drugs" in the International Journal of Pharmaceutical and Healthcare Marketing.
 
The study examined how experience with mental illness influences perceptions of stigma and realism in a specific direct-to-consumer advertisement for bipolar depression treatment.