St. Bonaventure University


Privitera, Gregory


School of Arts and Sciences

Professor, Psychology
Office phone: (716) 375-2488
Send an email
De La Roche 100 E
  • PSYC 101. An Introduction to Psychology 
  • PSYC 201-202. Psychological Research: Methods and Statistics I and II 
  • PSYC 330. Health Psychology
  • PSYC 345. Health Analytics
  • PSYC348. Disparities in Healthcare
  • PSYC 499. Senior Seminar
  • MBA 698. Applied Analytical Strategies
  • Ph.D., The State University of New York at Buffalo (2006)
  • M.A., The State University of New York at Buffalo (2004)
  • B.A., The State University of New York at Buffalo (2002) 
  • Health Care, Health Policy
  • Health Psychology
  • Behavioral Health
  • Analysis, Methodology

Academic Awards and Honors (select list)

  • National winner of the “Textbook Excellence Award” presented by the Text and Academic Authors Association for the 4th edition of my textbook, Statistics for the Behavioral Sciences, April 2024.
  • National winner of the “Most Promising New Textbook” Award presented by the Text and Academic Authors Association for the 1st edition of my textbook, Essentials of Psychology, April 2024.
  • Awarded, Organization/Club of the Year (as faculty advisor of Active Minds), St. Bonaventure University; an honor for the university organization that has demonstrated a strong commitment to activities that have added to student life, April 2023.
  • Faculty Recognition Award for Professional Excellence in Research and Publication, the highest university honor for excellence in research scholarship by St. Bonaventure University, 2016.
  • Early Career Professional Presentation Award, American Psychological Association, 2015.
  • Award for Professional Excellence in Teaching, the highest university teaching honor awarded by St. Bonaventure University, 2014.
  • National winner of the “Most Promising New Textbook” Award presented by the Text and Academic Authors Association for the 1st edition of my textbook, Research Methods for the Behavioral Sciences, June 2014.
  • Faculty Advisor of the Year, the highest university honor awarded for excellence in advising by St. Bonaventure University, 2013.
  • Junior Faculty Award for Professional Excellence, the highest university award for excellence as a junior faculty at St. Bonaventure University, 2013.

Authored Books (select list)

  • Privitera, G. J., & Gillespie, J. J. (in development). Toward a Healthy Society: Comparative Perspectives on American Health Care Policy (1st ed.). Cambridge University Press.
  • Sotak, K. L. & Privitera, G. J. (in development). Business Statistics (1st ed.). Sage.
  • Privitera, G. J. (in press). Essential Statistics for the Behavioral Sciences (3rd ed.). Thousand Oaks, CA: Sage.
    *Best-selling book on SAGE list for general statistics market.
  • Privitera, G. J. (2025). Research Methods for the Behavioral Sciences (4th ed.). Sage. ISBN: 978-1-0718-7937-5 (624 pages).
    *National TAA award in 1st edition (2014).
  • Privitera, G. J. (2024). Statistics for the Behavioral Sciences (4th ed.). Sage. ISBN: 978-1-5443-6281-6 (960 pages)
    *Best-selling book on SAGE list for general statistics market; National TAA award in 4th edition (2024).
  • Kassin S., Privitera, G. J., Clayton, K. (2022). Essentials of Psychology (1st ed.). Sage. ISBN: 978-1-5443-4843-8 (808 pages).
    *National TAA award in 1st edition (2024).
  • Gillespie, J. J., & Privitera, G. J. (2018). Patient-Centric Analytics in Health Care: Driving Value in Clinical Settings and Psychological Practice. Lanham, MD: Lexington Books. ISBN: 978-1-4985-5097-0 (216 pages).
  • McCarthy, C., DeLisi, M., Getzfeld, A., Privitera, G. J., Spence, C., Walker, J., Weinberg, R., & Youssef-Morgan, C. (2016). Introduction to Applied Behavioral Science. San Diego, CA: Bridgepoint Education.

Edited Book Contributions (select list)

  • Privitera, G. J. & Gillespie, J. J. (2023). Nonparametric statistical analysis in psychology. In D. S. Dunn (ed.), Oxford Bibliographies in Psychology. Oxford University Press.
  • Privitera, G. J. (2023). Foreword. In W. Elenchin & Z. Elenchin (authors), PTSD & post traumatic growth in the warrior class (p. 7). Kendall Hunt Publishing. ISBN: 979-8-7657-6237-0
  • Privitera, G. J. (2016). Health psychology. In C. McCarthy, M. DeLisi, A. Getzfeld, G. J. Privitera, C. Spence, J. Walker, … C. Youssef-Morgan (eds.), Introduction to Applied Behavioral Science (pp. 32-54). San Diego, CA: Bridgepoint Education. ISBN: 978-1-62178-257-5

Publications in Refereed Journals (select list)

  • Gillespie, J. J., & Privitera, G. J. (2024). The 3 Big Downsides To DCTs. Clinical Leader (Guest Column, online), January 8, 2024.
  • Gillespie, J., & Privitera, G. (2022). Food for health: The positive economic, medical, and social impact of nutrition as an intervention [White paper]. Umoja Food For Health.
  • Privitera, G. J., Gillespie, J. J., & Zuraikat, F. (2019). Impact of price elasticity on the healthfulness of food choices by gender. Health Education Journal, 78(4), 428-440.
  • Gillespie, J., & Privitera, G. (2019). Bringing Patient Incentives into the Bundled Payments Model: Making Reimbursement More Patient-Centric Financially. International Journal of Healthcare Management, 12(3), 197-206.
  • Gillespie, J. J., Privitera, G. J., & Gaspero, J. (2019). Biopharmaceutical entrepreneurship, open innovation, and the knowledge economy. Journal of Innovative Management, 7(1), 80-107.
  • Privitera, G. J., King-Shepard, Q. W., Cuifolo, K. N., & Doraiswamy, P. M. (2019). Differential food intake and food choice by depression and Body Mass Index levels following a mood manipulation in a buffet-style setting. Journal of Health Psychology, 24(2), 199-208.
    *Nominated for the 2017 Ig Nobel prize
  • Privitera, G. J., Welling, D., Tejada, G., Sweazy, N., Cuifolo, K., King-Shepard, Q., & Doraiswamy, P. M. (2018). No calorie comfort: Viewing and drawing “comfort foods” similarly augment positive mood for those with depression. Journal of Health Psychology, 23(4), 598-607. doi:10.1177/1359105316681861
  • Zuraikat, F. M., Roe, L. S., Privitera, G. J., & Rolls, B. J. (2016). Increasing the size of portion options affects intake but not portion selection at a meal. Appetite, 98, 95-100. doi:10.1016/j.appet.2015.12.023
  • Privitera, G. J., Phillips, T. E., Zuraikat, F. M., & Paque, R. (2015). Emolabeling increases healthy food choices among grade school children in a structured grocery aisle setting. Appetite, 92, 173-177. doi:10.1016/j.appet.2015.05.024
  • Privitera, G. J., McGrath, H. K., Windus, B. A., & Doraiswamy, P. M. (2015). Eat now or later: Self-control as an overlapping cognitive mechanism of depression and obesity. PLoS ONE, 10(3), e0123136. doi:10.1371/journal.pone.0123136
  • Privitera, G. J., & Dickinson, E. K. (2015). Control your cravings: Self-control varies by eating attitudes, sex, and food type among Division I collegiate athletes. Psychology of Sport and Exercise, 19, 18-22. doi:10.1016/j.psychsport.2015.02.004
  • Privitera, G. J., Cuifolo, K. N., & King-Shepard, Q. W. (2015). Wait, bring it back! ‘Expectancy to eat’ moderates the effectiveness of food cues to improve mood. International Journal of Applied Psychology, 5(2), 21-25. doi:10.5923/j.ijap.20150502.01
  • Privitera, G. J., Brown, C. J., & Gillespie, J. J. (2015). Emolabeling effectively reduces the influence of ambiguous labeling on food packages among grocery store shoppers. Global Journal of Health Science, 7(4), 12-17. doi:10.5539/gjhs.v7n4p12
  • Privitera, G. J., Freeman, C. S., Douglas, M. L. (2015). Exercise motivation predicts differences in exercise intensity with a small versus large caloric “payoff”. International Journal of Sports Science, 5(1), 27-32. doi:10.5923/j.sports.20150501.05
  • Privitera, G. J., Agnello, J. E., Walters, S. A., & Bender, S. L. (2015). Randomized feedback about diagnosis influences statistical and clinical significance of self-report ADHD assessment in adults. Journal of Attention Disorders, 19(5), 447-451. doi:10.1177/1087054712461178

I am a 3-time nationally award-winning author and best-selling author of two statistics texts, having published multiple textbook editions across major markets in psychology, business, education, statistics, and methodology, in addition to professional books, book chapters, and bibliographic contributions in fields of health, health care, analytics, and behavioral science. My texts are adopted across psychology, business, education, and law at over 300 institutions worldwide, including Harvard, Stanford, Columbia, University of Pennsylvania, and, of course, Bona's. My books are published by Sage, Oxford University Press, Cambridge University Press, and more. 

My research is highly cross-disciplinary and collaborative, bridging knowledge creation across business and psychology fields in the health and healthcare space, with my research work being routinely published in the peer-review and in the press to include Oprah’s Magazine, The Huffington Post, Time Magazine, and the Wall Street Journal. I embrace a faculty-mentored research model, having mentored dozens of student research and capstone projects with over 3 dozen students publishing peer-reviewed papers under my advisement, and over 5 dozen students presenting at regional and national academic conferences. My career goals prioritize continued professional development and growth.


In the community,

  • I serve on the Board of Directors for the Center for Women in Healthcare and Life Sciences (WIHLS): a global, non-profit, non-partisan research institute to advance opportunities for women in healthcare and life science industries; based in Chicago, IL.
  • I serve on the Board of Directors for the Olean General Hospital Foundation: a regional non-profit with a mission to generate ongoing philanthropic support for Olean General Hospital's continued development and growth; Olean, NY.
  • I serve as regional co-coordinator for Toys-for Tots: a national not-for-profit program run by the United States Marine Corps Reserve – collects and distributes toys to children and families in need during the holiday season.

I am a proud veteran of the U.S. Marine Corps and an identical twin – my twin brother is a veteran as well [Sergeant Major, U.S. Army, retired], and now owns and operates a Chick-fil-a restaurant here in the Western New York region. My wife and I live in "ski country" near Ellicottville, NY, with our sons, Aiden Andrew and Luca James, and our daughters, Grace Ann, and Charlotte Jane.