St. Bonaventure University


Privitera, Gregory


School of Arts and Sciences

Professor of Psychology
Office phone: (716) 375-2488
Send an email
De La Roche 100 E
  • PSYC 101. An Introduction to Psychology 
  • PSYC 201-202. Psychological Research: Methods and Statistics I and II 
  • PSYC 420. Special Studies in Psychology: Health Analytics
  • PSYC 330. Health Psychology
  • PSYC 498. Research in Health Psychology
  • MBA 698. Applied Analytical Strategies
  • Ph.D., The State University of New York at Buffalo (2006)
  • M.A., The State University of New York at Buffalo (2004)
  • B.A., The State University of New York at Buffalo (2002) 
  • Health Care
  • Health Psychology
  • Behavioral Health
  • Analytics, Methodology

Major Academic Awards and Honors (select list)

  • Faculty Recognition Award for Professional Excellence in Research and Publication, the highest university honor for excellence in research scholarship by St. Bonaventure University, 2016.
  • Early Career Professional Presentation Award, American Psychological Association, 2015.
  • Award for Professional Excellence in Teaching, the highest university teaching honor awarded by St. Bonaventure University, 2014.
  • National winner of the “Most Promising New Textbook” Award presented by the Text and Academic Authors Association for the 1st edition of my textbook, Research Methods for the Behavioral Sciences, June 2014.
  • Faculty Advisor of the Year, the highest university honor awarded for excellence in advising by St. Bonaventure University, 2013.
  • Junior Faculty Award for Professional Excellence, the highest university award for excellence as a junior faculty at St. Bonaventure University, 2013.

Authored Books (select list)

  • Sotak, K. L. & Privitera, G. J. (in development). Business Statistics (1st ed.). Thousand Oaks, CA: Sage.
  • Kassin S., Privitera, G. J., Clayton, K. (in press). Essentials of Psychology (1st ed.). Thousand Oaks, CA: Sage.
  • Privitera, G. J. (2020). Research Methods for the Behavioral Sciences (3rd ed.). Thousand Oaks, CA: Sage.
    *2014 TAA “Most Promising New Textbook” Excellence national award in 1st edition – first SAGE author to earn a TAA award.
  • Privitera, G. J. & Mayeaux, D. J. (2020). Revealing Core Statistical Concepts in Excel®: An Interactive Modular Approach. Thousand Oaks, CA: Sage.
  • Privitera, G. J. (2019). Essential Statistics for the Behavioral Sciences (2nd ed.). Thousand Oaks, CA: Sage.
    *Best-selling book on SAGE list for general statistics market
  • Privitera, G. J., & Ahlgrim-Delzell, L. (2019). Research Methods for Education (1st ed.). Thousand Oaks, CA: Sage.
  • Privitera, G. J. (2018). Statistics for the Behavioral Sciences (3rd ed.). Thousand Oaks, CA: Sage.
    *Best-selling book on SAGE list for general statistics market
  • Gillespie, J. J., & Privitera, G. J. (2018). Patient-Centric Analytics in Health Care: Driving Value in Clinical Settings and Psychological Practice. Lanham, MD: Lexington Books.
  • McCarthy, C., DeLisi, M., Getzfeld, A., Privitera, G. J., Spence, C., Walker, J., Weinberg, R., & Youssef-Morgan, C. (2016). Introduction to Applied Behavioral Science. San Diego, CA: Bridgepoint Education.
  • Privitera, G. J. (2015). Getting Into Graduate School: A Comprehensive Guide for Psychology and the Behavioral Sciences. Thousand Oaks, CA: Sage. 

Edited Book Contributions (select list)

  • Privitera, G. J. & Gillespie, J. J. (2018). Nonparametric statistical analysis in psychology. In D. S. Dunn (ed.), Oxford Bibliographies in Psychology. New York: Oxford University Press. ISBN: 978-0-1998-2834-0
  • Privitera, G. J. (2016). Health psychology. In C. McCarthy, M. DeLisi, A. Getzfeld, G. J. Privitera, C. Spence, J. Walker, … C. Youssef-Morgan (eds.), Introduction to Applied Behavioral Science (pp. 32-54). San Diego, CA: Bridgepoint Education. ISBN: 978-1-62178-257-5

Publications in Refereed Journals (select list)

  • Privitera, G. J., Vaow, S. R., Glaza, A. M., Rajagopal, K., & Doraiswamy, P. M. (submitted). Not All Comfort Foods Are Equally Comforting: Desirability to Eat Augments Positive Mood for Those with Mild to Moderate Depression. Health Psychology Open.
  • Gillespie, J., & Privitera, G. (2019). Bringing Patient Incentives into the Bundled Payments Model: Making Reimbursement More Patient-Centric Financially. International Journal of Healthcare Management, 12(3), 197-206. doi:10.1080/20479700.2018.1425276
    *Named among “the most important and influential research in recent months
  • Privitera, G. J., Gillespie, J. J., & Zuraikat, F. (2019). Impact of price elasticity on the healthfulness of food choices by gender. Health Education Journal, 78(4), 428-440. doi:10.1177/0017896918813009
  • Gillespie, J. J., Privitera, G. J., & Gaspero, J. (2019). Biopharmaceutical entrepreneurship, open innovation, and the knowledge economy. Journal of Innovative Management, 7(1), 80-107. doi:10.24840/2183-0606_007.001_0006
  • Privitera, G. J., King-Shepard, Q. W., Cuifolo, K. N., & Doraiswamy, P. M. (2019). Differential food intake and food choice by depression and Body Mass Index levels following a mood manipulation in a buffet-style setting. Journal of Health Psychology, 24(2), 199-208. doi:10.1177/1359105316650508
  • Privitera, G. J., Welling, D., Tejada, G., Sweazy, N., Cuifolo, K., King-Shepard, Q., & Doraiswamy, P. M. (2018). No calorie comfort: Viewing and drawing “comfort foods” similarly augment positive mood for those with depression. Journal of Health Psychology, 23(4), 598-607. doi:10.1177/1359105316681861
    *Nominated for an Ig Nobel prize
  • Zuraikat, F. M., Roe, L. S., Privitera, G. J., & Rolls, B. J. (2016). Increasing the size of portion options affects intake but not portion selection at a meal. Appetite, 98, 95-100. doi:10.1016/j.appet.2015.12.023
  • Privitera, G. J., Phillips, T. E., Zuraikat, F. M., & Paque, R. (2015). Emolabeling increases healthy food choices among grade school children in a structured grocery aisle setting. Appetite, 92, 173-177. doi:10.1016/j.appet.2015.05.024
  • Privitera, G. J., McGrath, H. K., Windus, B. A., & Doraiswamy, P. M. (2015). Eat now or later: Self-control as an overlapping cognitive mechanism of depression and obesity. PLoS ONE, 10(3), e0123136. doi:10.1371/journal.pone.0123136
  • Privitera, G. J., & Dickinson, E. K. (2015). Control your cravings: Self-control varies by eating attitudes, sex, and food type among Division I collegiate athletes. Psychology of Sport and Exercise, 19, 18-22. doi:10.1016/j.psychsport.2015.02.004
  • Privitera, G. J., Cuifolo, K. N., & King-Shepard, Q. W. (2015). Wait, bring it back! ‘Expectancy to eat’ moderates the effectiveness of food cues to improve mood. International Journal of Applied Psychology, 5(2), 21-25. doi:10.5923/j.ijap.20150502.01
  • Privitera, G. J., Brown, C. J., & Gillespie, J. J. (2015). Emolabeling effectively reduces the influence of ambiguous labeling on food packages among grocery store shoppers. Global Journal of Health Science, 7(4), 12-17. doi:10.5539/gjhs.v7n4p12
  • Privitera, G. J., Freeman, C. S., Douglas, M. L. (2015). Exercise motivation predicts differences in exercise intensity with a small versus large caloric “payoff”. International Journal of Sports Science, 5(1), 27-32. doi:10.5923/j.sports.20150501.05
  • Privitera, G. J., Agnello, J. E., Walters, S. A., & Bender, S. L. (2015). Randomized feedback about diagnosis influences statistical and clinical significance of self-report ADHD assessment in adults. Journal of Attention Disorders, 19(5), 447-451. doi:10.1177/1087054712461178

I am a professor, research scholar, and author. I've published more than two dozen texts on statistics, methodology, strategic analytics, behavioral health, and health care, having earned a national award for my writing, with over 200 institutions adopting my books, including Harvard, Stanford, Columbia, Dartmouth, Johns Hopkins, and my current institution, St. Bonaventure. My research is highly cross-disciplinary and collaborative, bridging knowledge creation across business and psychology fields in the health and healthcare space, with my research work being routinely published in the peer-review and in the press to include Oprah’s Magazine, The Huffington Post, Time Magazine, and the Wall Street Journal. I embrace a faculty-mentored research model, having mentored dozens of student research and capstone projects with over 3 dozen students publishing peer-reviewed papers under my advisement, and over 4 dozen students presenting at regional and national academic conferences. My career goals prioritize continued professional development and growth.


In the community,

  • I serve on the Board of Directors for the Center for Women in Healthcare and Life Sciences (WIHLS): a global, non-profit, non-partisan research institute to advance opportunities for women in healthcare and life science industries; based in Chicago, IL.
  • I serve on the Board of Directors for the Olean General Hospital Foundation: a regional non-profit with a mission to generate ongoing philanthropic support for Olean General Hospital's continued development and growth; Olean, NY.
  • I serve as regional co-coordinator for Toys-for Tots: a national not-for-profit program run by the United States Marine Corps Reserve – collects and distributes toys to children and families in need during the holiday season.

I am a proud veteran of the U.S. Marines and an identical twin – my twin brother is a veteran as well [Sergeant Major, U.S. Army, retired], and now owns and operates a Chick-fil-a restaurant here in the Western New York region. My wife and I live in "ski country" near Ellicottville, NY, with our sons, Aiden Andrew and Luca James, and our daughter, Grace Ann.