St. Bonaventure University

Faculty Emeriti


Khairullah, Durriya H. Z.

  • durriya-khairullah

  • ACADEMIC DEPARTMENT
    Marketing
    ACADEMIC SCHOOL
    School of Business

    TITLES/RESPONSIBILITIES
    Professor Emerita, Marketing
    CONTACT
    OFFICE
    COURSES TAUGHT
    Dr. Khairullah  teaches mainly in the areas of consumer behavior, international marketing, marketing management, and merchandising.

    • MKT 304. Merchandising
    • MBA 612. Marketing Management
    • MBA 644. International Marketing
    ACADEMIC DEGREES
    • Ph.D. December 1990, School of Management, Syracuse University, Syracuse, New York
      • Major Field: Marketing
      • Minor Fields: Advertising, International Business
      • Dissertation Title: “Ethnic Perceptions of Advertisements: Attitude Towards the Advertisement and Acculturation, A Comparative Study.”
       
    • M.B.A. May 1980, St. Bonaventure University, St. Bonaventure, N.Y.
      • Concentration: Marketing
       
    • B. COM. (Bachelor of Commerce) June 1970, Bombay University, Bombay, India
      • Concentration: Business Management
    OTHER EDUCATION
    PROFESSIONAL BACKGROUND
    ACCOMPLISHMENTS

    Awards/Grants 

    • Cited in "Who's Who In The East," 1985-1986, Marquis Who's Who Inc., Chicago, Ill.
    • Faculty Advisor Service Recognition Certificates (1992-present), The American Marketing Association 
    • Member Alpha Mu Alpha, April 1992, Honorary Society of the American Marketing Association
    • Member Beta Gamma Sigma, December 1990, National Honor Society for AACSB Accredited Business Schools
    • Silver Medal, ranked 1st in Preliminary Exam, February 1970, H. R. College of Commerce & Economics, Bombay, India.

    Publications 

    Author and co-author of more than 25 refereed publications in professional journals and proceedings of professional conferences. Presented more than 30 scholarly papers at various international and national conferences. Examples of publications:

    • Khairullah, D.H.Z. and Khairullah, Z.Y. (2013). Cultural Values in Indian Television Commercials. Journal of Promotion Management, 19(2), 265-281.
    • Khairullah, D.H.Z. and Khairullah, Z.Y. (2013). Cultural Values and Decision-Making in China.  International Journal of Business, Humanities and Technology, 3(2), 1-12.
    • Khairullah, D.H.Z. and Khairullah, Z.Y. (2013). Preferences Expressed By Asian-Indian Subjects For American Versus Asian Indian print Advertisements. International Journal of Business and Social Science, 2(16), 38-45.
    • Khairullah, D.H.Z., Khairullah, Z.Y. and Foda, A.Z. (2010). Introduction of Decision Support Software in Europe. Institute of Behavioral and Applied Management (October 4th Quarter/Autumn).  
    • Khairullah, D.H.Z. and Khairullah, Z.Y. (2009). Cross Cultural Analysis of Gender Roles: Indian and US Advertisements. The Asia Pacific Journal of Marketing and Logistics, 21 (1), 58-75. 
    • Khairullah, D.H.Z. and Khairullah, Z.Y. (2007). Depiction Of Gender Roles In American Magazine Advertisements. International Academy of Business Disciplines: Research Yearbook, XIV(2), 715-721.
    • Khairullah, D.H.Z. and Khairullah, Z.Y. (2006). A Study Of Models Appearing In Indian Print Advertisements. Proceedings of the International Applied Business Research Conference. 
    • Khairullah, D.H.Z. and Khairullah, Z.Y. (2005). A Study of the Extent of Westernization in Indian Magazine Advertisements. Asia Pacific Journal of Marketing and Logistics, 17(2), 2005, 2-16. 
    • Khairullah, D.H.Z. and Khairullah, Z.Y. (2005). Second Generation Asian-Indian Reactions To Asian-Indian And American Magazine Advertisements.  International Business & Economic Research Journal, 4(9), 2005, 37-43. 
    • Khairullah, D.Z., Khairullah, Z.Y. and Foda, A.Z. (2004). Expansion Of Sales Operations Through Foreign Subsidiaries. Proceedings of the 2004 International Applied Business Research Conference. 
    • Khairullah, D.H.Z., Khairullah, Z.Y. and Foda, A.Z. (2003). Experiences in Globalization. International Academy of Business Disciplines: Research Yearbook, X, 530-534. 
    • Khairullah, D.Z., Khairullah, F.Z., and Khairullah, S.Z. The Effects of Facial Symmetry and Age on Physical Attractiveness. (2003). International Academy of Business Disciplines: Research Yearbook, X, 93-97. 
    • Khairullah, D.Z. and Khairullah, Z.Y. (2002). Dominant Cultural Values: Content Analysis of the U.S. and Indian Print Advertisements. The Journal of Global Marketing, 16(1/ 2), 47-70. 
    • Khairullah, D.Z. and Khairullah, Z.Y. (1999). Relationships between Acculturation, Attitude Toward The Advertisement, and Purchase Intention of Asian-Indian Immigrants. International Journal of Commerce and Management, 9(3/4), 46-65.
    • Khairullah, D.Z. and Khairullah, Z.Y. (1999). Behavioral Acculturation and Demographic Characteristics of Asian-Indian Immigrants in the United States. The International Journal of Sociology and Social Policy, 19(1/ 2), 57-80. 
    • Khairullah, D.Z., Tucker, F.G., and Tankersley, C.B. (1996). Acculturation and Immigrant Consumers; Perception of Advertisement: A Study Involving Asian-Indians. 
    • International Journal of Commerce and Management, 6(3/4), 81-104. (1995). 
    • Khairullah, D..Z. (1995). Acculturation and Its Relation to Asian-Indian Immigrants’ Perception of Advertisements. The Journal of Applied Business Research, 11(2), 55-66. 
    • Khairullah, D.Z. and Khairullah, Z.Y. (1995). Urban Perceptions of Print Advertisements in the Indian Subcontinent: An Empirical Case for Standardized Advertising Messages. Journal of Global Marketing, 9(1/2), 59-89.
    TEACHING PHILOSOPHY
    CURRENT RESEARCH INTERESTS/PROJECTS
    Dr. Khairullah's primary research is in the areas of acculturation, advertising, and cross-cultural research of ethnic consumers.
    PERSONAL INTERESTS/COMMUNITY INVOLVEMENT
    Selected Service: 
    • Committee Member, Faculty Qualifications and Evaluation for AACSB Accreditation (2004–present)
    • Committee Member, International Studies Major (2006-present)
    • Committee Member, Women's Studies (2005-present)
    • Guest Speaker on Islam and Muslim Cultures (2004-present)
    • Assist, Admissions Office (2002-present) 
    • Faculty Advisor of St. Bonaventure University Collegiate Chapter of The American Marketing Association(AMA)  and Coordinator, Alpha Mu Alpha, Honorary Society of  the AMA  (1992-present)
    • Member, The United Faith's Community (2004-present)
    • Member, The Islamic Society of the Southern Tier (1983-present)  
    • Committee Member, Research and Creative Activities (2012-2013) 
    • Served as one of the Judges -- Advertising Campaign, AAF (2002-2012)  
    • Committee Member, ACCSB-MBA (2009-2011) 
    • Committee Member,  AACSB Global (2009-2010)
    • Committee Member, University Faculty Recommendations (2006-2010) 
    • Committee Member, University Faculty Senate Curriculum (2008-2010)
    • Committee Member, School of Business Faculty Evaluation (2000-2008)
    • Committee Member, Dean Search-School of Business (2006- 2007)
    • Committee Member, Ford Foundation Grant Proposal (2005-2006)
    • Committee Member, Grant Proposal for Middle Eastern Studies (2005-2006)
    Professional Memberships: 
    • Member of the American Marketing Association
    • Member of the International Academy of Business Disciplines
    Interests: 
    Reading, traveling, cooking, crafts
    LINKS