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By Lian Bunny, ’17
St. Bonaventure will host a presentation called “Eyes on the Prize” from 6 to 8 p.m. Thursday, Oct. 29, in the Rigas Theater of the Regina A. Quick Center for the Arts.
The talk will explore the expansion of visual communications; it is free and open to the public.
Aimee J. Lewis, marketing and communications consultant, and Mike McDougall, president of McDougall Communications, will discuss the shift toward increased visual content across conventional and digital communication platforms, including Snapchat, Pinterest and Periscope.
David Kassnoff, lecturer in the Jandoli School of Journalism and Mass Communication, organized the talk after seeing Lewis and McDougall give the presentation in Rochester.
“They are two of the communications industry’s most respected thought leaders and innovators,” Kassnoff said.
“Eyes on the Prize” will help attendees understand how to take advantage of the visual communication trend by using assets, resources and processes now available — and affordable.
Kassnoff said the lecture should be valuable for students who create or manage content.
“It’s very thought-provoking and it’s timely because people obtain more of their information and learn through visual communication than ever before,” Kassnoff said.
He used the example of making plumbing repairs. Twenty years ago, he would go to the library to get a book on plumbing, but today he could find a video on YouTube.
Lewis and McDougall will discuss people’s evolving consumption and data-sharing habits, Kassnoff said.
“I think anyone whose career is going to touch the creation and presentation of what the web calls ‘content’ owes it to themselves to see this presentation,” Kassnoff said.
“Whether you’re a creator of content or an executive deciding on strategy where content is a major part of how you reach online audiences, you want to draw people toward a relationship and expand on that relationship. Visual content is a great way to do that.”
About the University: The nation’s first Franciscan university, we believe in the goodness of every person and in the ability of every person to do extraordinary things. St. Bonaventure University cultivates graduates who are confident and creative communicators, collaborative leaders and team members, and innovative problem solvers who are respectful of themselves, others, and the diverse world around them. Named the #5 best college value in the North by U.S. News and World Report, we are establishing pathways to internships, graduate schools and careers in the context of our renowned liberal arts tradition. Our students are becoming extraordinary.
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