CURRICULUM & COURSES
It is the objective of the marketing program to develop a broad working knowledge of the theory and practice of marketing. Program flexibility and adaptability to special interests is provided by electives within and outside the major.
Requirements for a Bachelor of Business Administration in Marketing
The following table summarizes all requirements for a Bachelor of Business Administration in marketing. Our Course Descriptions page lists all marketing courses. For one possible breakdown of the major by semester, see the Plan of Study below.
For an overview of a course, click on its title.
*MARKETING MAJOR ELECTIVES:
Three courses or at least nine credits required among: MKT 303
, MKT 304
, MKT 305
, MKT 309
, MKT 310
, MKT 311
, MKT 405
, MKT 407
, MKT 498
or MKT 499
, BLX 401
May substitute MATH 151
for MATH 121
and MATH 122
. The remaining credits must be from non-business courses.
Plan of Study for a Bachelor of Business Administration in Marketing
Changes in the sequence of the plan of study below may be desirable. These must be made in consultation with the student’s academic adviser. To see the title of a course in the plan of study, simply pass the cursor over the course's number. To see an overview of a course, click on its number. A list of all marketing courses is found on our Course Descriptions page.
(NOTE: Asterisks in table below explained above.)
Requirements for a Minor in Marketing
For non-majors, the following courses constitute a minor in marketing. A student must complete the following 18 credit hours:
To declare a minor, a special form must be filed with the Records Office by the end of the student's junior year. Interested students should see their adviser.