360-degree assessment of their
leadership dispositions and
style, which will help them to
understand their strengths and
areas of opportunity for devel-
opment.
directed by Br. Basil Valente,
O.F.M., has been offered for
years in a classroom setting at
St. Bonaventure, but now is
also available in an online for-
mat.
are working at top advertising
agencies and in the marketing
departments of some of the
world's most recognized
brands, such as Fisher Price
and Godiva Chocolatier. Two
graduates recently co-founded
their own marketing agency,
The Quilted Squirrel, in Ham-
burg, N.Y.," said Br. Basil."
as little as one year if students
decide to take two classes at
the same time. It can also be
taken part time.
ment of all communications
and marketing tools to build
ships with consumers and
stakeholders on the local, re-
gional, national and interna-
tional levels.
the United States that offers a
graduate program in Inte-
grated Marketing Communica-
tions.
separate entities such as adver-
tising, public relations, direct
marketing, digital and social
media marketing, research
methods and business writing,
but as a strategic coordination
of a variety of communication
and marketing voices. Classes
will begin this fall in both pro-
grams.
ship or the Master's in Inte-
grated Marketing
Communications, contact the
Office of Graduate Admissions
at (716) 375-2021 or
gradsch@sbu.edu.
offering two master of arts de-
gree programs completely on-
line.
by Dr. Kimberly Young, an inter-
nationally renowned expert on
Internet addiction. She heads
the Center for Internet Addic-
tion, based in Bradford, Pa.
ter's program, or two-year part-
time degree, that blends the
latest leadership theory and
practice with a strong founda-
tion in communication skills re-
quired for the global
marketplace.
every bit as robust and engag-
ing as our classroom experi-
ence," said Dr. Pauline
Hoffmann, dean of the school.
to teach in the online environ-
ment. They will engage stu-
dents in ways that aren't
possible in a face-to-face envi-
ronment," she said.
possessing a bachelor's degree
and three or more years of sig-
www.sbu.edu/IMC