IMC 690. Professional IMC: A Campaign Approach/Oxford
Public relations and IMC practitioners must offer organizations more than highly refined skills in writing, publications, video, and events. To earn respect and leadership responsibility, practitioners must combine communications proficiency with management principles to plan, organize, coordinate and control a program of activities that supports the mission of the entire organization. Students will learn how to effectively communicate in a wide variety of contexts: crisis communications management, multi-media presentations to the public, interviewing, press conferences, mediated debates, small groups, and informal decision making. In this course students will focus on a structured approach to organizational problem solving.