IMC 670. Broadcast Management for IMC.
This course explores the role of broadcasting as it applies to the Integrated Marketing Communications mix. Students will examine the organization and business operations of broadcast (radio, television, cable, network affiliate or independent) media. The course will focus on the range of issues faced by broadcast managers. These include operations; personnel recruiting, training, and evaluations; broadcast skills development; ratings; budget control; and use of new technologies and planning.