Program Overview

As the Jandoli School's first and only graduate program, Integrated Marketing Communications (IMC) integrates the management of all communications and marketing tools to build positive and lasting relationships with consumers and stakeholders on the local, regional, national and international levels. An innovative graduate program in New York state, IMC remains a comprehensive way of looking at business communications in a world economy.

Our main educational objective for the master of arts degree in Integrated Marketing Communications is to ensure graduate students learn to effectively communicate in the business world using various communications and strategic marketing tools, rooted in the Franciscan values of saints Francis and Bonaventure, in a unified way so a comprehensive communications effect is created. The IMC program cultivates graduates who are confident and creative communicators and marketing experts, collaborative leaders and team members, and innovative problem solvers who are respectful of themselves, others, and the diverse world around them.

Our approach to IMC, therefore, is a customer-centric guide to optimizing the impact of persuasive communication by aligning multiple, intersecting forms of media and technology on the international scale. 

Additionally, IMC realigns communications efforts, not as single and separate entities such as advertising, public relations, direct marketing, digital and social media marketing, research methods and business writing, but as a strategic coordination of a variety of communication, marketing  and values-driven voices. The end result is to optimize the impact of persuasive communication by coordinating the many important elements of the marketing communications mix. 

Taking the 33 required credits in IMC gives graduate students the opportunity to hone their skills in critical thinking and analysis, business writing, international economics, marketing and communications. In the end, graduates will be stronger communicators and business practitioners, and fully equipped to respond to IMC challenges on the local, regional, national and and international levels. 

SBU Campus: Students can complete the degree on St. Bonaventure's main campus in two academic years. Classes meet on Mondays and Wednesdays or Tuesdays and Thursdays from 6 to 9:45 p.m. during the fall and spring semesters. No classes are held in the summer. Students take one course at a time over a five-week period. NOTE: IMC students at the SBU campus do not begin first-year fall classes until approximately five weeks into the semester.