News & Events ~ Department of Marketing

Dean Balthazard co-authors paper accepted for publication

Dr. Pierre BalthazardDr. Pierre Balthazard, professor of management and dean of the School of Business at St. Bonaventure University, has co-authored a paper that has been accepted as the feature article in an upcoming issue of the Journal of Applied Psychology.

 

Other co-authors of the paper, titled “The Psychological and Neurological Bases of Leaders Self-Complexity and Effects on Adaptive Decision-Making," include Dr. Sean Hannah of Wake Forest University, Dr. David Waldman of Arizona State University, Maj. Peter Jennings of the U.S. Army, and Dr. Robert Thatcher of the University of South Florida.

 

The study examined 103 military leaders, including 29 captains and majors that had recently returned from combat missions in Iraq and Afghanistan.

~ March 2013

Marketing class lends Ronald McDonald House a hand

MBA students in marketing class.Students in the MBA program at St. Bonaventure University went to work for a big-time client, the Ronald McDonald House of Buffalo, as part of a class project in marketing management.


Working together in teams, the 15 students were instructed to come up with a series of marketing and development recommendations and present their suggestions to members of the Ronald McDonald House executive team at the end of the course. Read more

February 2013 


 

Students plan, stage fundraisers that benefit the university and community

project flierStudents in Marketing 310: Event and Sponsorship Marketing, a course offered by the School of Business, not only get valuable real-world experience in planning and staging an event, but in the process they raise real money – more than $5,000 last semester alone – for charities.


This past semester, student teams organized and held six events, raising approximately $5,300, all of which was distributed to charitable organizations such as Toys for Tots, the SPCA and St. Bonaventure’s own Warming House, one of the oldest student-run soup kitchens in the nation.

 

In the four years that the class has been offered, students have raised more than $18,000 for organizations on campus and in the community. Read more.

~ December 2012 


 

Tim Brown, '85, named president and CEO of Nestlé Waters North America Inc.

 

Tim Brown, Nestle

SBU graduate Tim Brown (right) will succeed Kim Jeffery (left) as president and CEO of Nestlé Waters North America Inc.

Tim Brown, a 1985 graduate of St. Bonaventure's School of Business with a degree in marketing, has been named president and CEO of Nestlé Waters North America Inc.

 

Brown, who has served as president and CEO of Nestlé Canada since 2010, will succeed Kim Jeffery, who plans to step down after 20 years, and 34 years with the company, to assume a non-executive chairman position. The appointment is effective Feb. 1, 2013.

 

During his time at Nestlé Canada, Brown has had a significant impact on the company and achieved sustained profitability. He oversaw the introduction of popular new products, developed the Nestlé Canada Vision and Values with inputs from across the workforce and initiated a continuous excellence process to meet a Nestlé worldwide standard.

 

Under Brown, Nestlé Canada was recognized as one of the Best Workplaces in Canada in 2012. Read more.

~ November 2012 


 

Three from School of Business present at Academy of Business Disciplines meeting

Amy Miller, MBA marketing graduate assistant, Dr. Mike Russell, professor of marketing, and Dr. Carol Wittmeyer, associate professor of management, presented at the Academy of Business Disciplines Annual Meeting in Ft. Myers Beach, Florida.


The group earned best in session for their family business case presentation and paper on "Southern Tier Brewing Company: Managing Growth in the Craft Beer Market."


Additionally, Russell moderated, Miller supported and Wittmeyer presented on the panel "Family Business Academic and Outreach Initiatives," along with colleagues Andrew Keyt of Loyola University, Chicago, and Kent Lutz of the University of Cincinnati.


 

Students visit nearby headquarters of Zippo Manufacturing

Students in a product management class taught by Dr. Michael Russell, professor of marketing, toured the headquarters of Zippo Manufacturing Company in nearby Bradford, Pa.

 

Chris Funk, Zippo's outdoor product marketing manager, described the process used in developing new products, particularly the outdoor line of products that Zippo is unveiling during the next year.

Students were also able to visit a Zippo Concept Store.

“The opportunity for students to see a local company using the best practices in product development enriches their education and helps prepare them for careers in business,” Russell said.

 

Read more 

~ October 2012


 

Entrepreneurs discuss business with St. Bonaventure students

Frank Jester (left) talks about hot rods and entrepreneurship.Olean entrepreneurs Frank Jester, who owns Jester’s Hot Rod Garage, and his son Adam, who owns a computer networking business, spoke to Students in Free Enterprise (SIFE) students in Murphy Professional Building on campus, then went out to a parking lot behind Plassmann Hall to see part of Frank’s business -- about 10 classic hot rods.

 

The Entrepreneurship Club, a subdivision of SIFE, sponsored the event. Matt O’Connell, co-president of the Entrepreneurship Club, said the presentation helped students realize that business dreams do come true through hard work, passion and dedication. Read more. 

 

~September 2012 

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St. Bonaventure graduate, a marketing major, joins Syracuse law firm

Jennifer AlfieriJennifer L. Alfieri, who earned abachelor's degree in marketing from St. Bonaventure University, is a new associate attorney with Costello, Cooney & Fearon PLLC of Syracuse, one of the oldest (established in 1896) and most respected law firms in Central New York.

Alfieri graduated from Syracuse University College of Law, where she was a member of the Syracuse Law Review and editor-in-chief of The Labor Lawyer. In addition, she attended the University of Miami School of Law, where she received a master of laws degree in estate planning. Alfieri was previously an associate at Scolaro, Shulman, Cohen, Fetter & Burstein PC. Her practice focuses on trust and estate administration and estate planning.
June 2012 

 

Company hires Bona grad who served as an intern at the firm

Craig LoreiSt. Bonaventure graduate Craig Lorei, who earned a bachelor's degree in marketing in 2009 and his MBA in 2010, has been hired as a technical sales representative by Eriez of Erie,  Pa., a recognized world authority in advanced technology for separation, vibratory and inspection applications.

 

While earning his undergraduate degree, Lorei worked as an intern in the Marketing Communications Department at Eriez. “Craig’s educational background and knowledge of Eriez products will be a great benefit to him in his new position,” said Jeff Kaveney, manager for product marketing and administration.

 

Prior to joining Eriez, Lorie was a business development specialist at Alliance Plastics. Read more 

February 2012 

 

Students attend BNSME Student Day in the Field

business students School of Business faculty members Kimberly DeSimone and Kevin Brayer encouraged their students to attend the Buffalo Niagara Sales Marketing Executives (BNSME) Student Day in the Field, held Oct. 24 at the Millennium Hotel in Buffalo.

 

SBU had the largest number of students attending of any Western New York college or university. The students who attended were Mike George, Derek Speaker, Allison Byron, Ian Block, Megan Ziemianski and Megan Maher. They were accompanied by Brayer.

At the event, Pat McGee, a business trainer, mentor and career coach, presented a talk on finding rewarding and satisfying work, based on Laurence Boldt’s book “How to Find the Work you Love.” Students experienced three rounds of “Realistic Job Previews,” where they participated in small group discussions with BNSME members about various careers in sales and marketing. Finally, the students attended the monthly dinner meeting featuring Paragon Advertising of Rochester, with accounts that include Mighty Taco, Kaleida Health, Buffalo Bisons baseball and Anderson’s. 


 
 
 

Student panelists 

Kearns addresses panel 

SBU students quiz alumnus on international business

Richard (Dick) P. Kearns, ’72, who retired in 2010 as chief administrative officer at Zurich Financial Services Group, told St. Bonaventure students that their grounding in the Franciscan tradition and the SBU connections they cultivate can be keys to success in the international business community.

 

Kearns took questions from a panel of students representing various majors in the School of Business. The event was held in the Rigas Theater of the Regina A. Quick Center for the Arts.

 

Kearns began his career at Price Waterhouse in 1972, was admitted as a partner in 1984. He was appointed leader of global partner affairs following the merger that created PricewaterhouseCoopers in 1998.

 

He joined Zurich's senior management team in Switzerland in 2002, and continues to serve as a senior advisor for the firm.

November 2011