Integrated Marketing Communications
St. Bonaventure University is one of only a handful of schools in the U.S. that offers a graduate program in integrated marketing communications — a program now offered online.
IMC is an innovative way of looking at business communications. It coordinates and integrates the various marketing communication tools within a company. IMC professionals must successfully manage such elements of the marketing mix as advertising, public relations, business communications, promotions, direct marketing, package design, and e-commerce.
IMC graduates are consistently in demand at companies large and small because they know how to successfully execute marketing strategies.
Three choices for busy professionals
Our IMC program is offered in three formats:
- Full time on our main campus in Olean, N.Y.
Students complete the program in two years, taking classes two nights a week.
- Full time, weekends only, at our Buffalo Center at Hilbert College
Students complete the program in 15 months, taking classes on weekends: Fridays, 6-9 p.m. and Saturdays, 9 a.m.-2:30 p.m.
- Completely online
Students complete the program in one year or two, taking one or two classes at a time.
Students must complete three classes per semester to qualify as full-time. Each face-to-face class is offered in five-week segments so students take one class at a time, allowing for complete immersion in the material
Students taking the all-online format can complete the program in either two years, or one year if they choose to take two courses at the same time. Courses are offered in eight-week segments.
The culmination of the class work is the final campaign project that allows students to showcase all they have learned. Each class in the program affords the student the opportunity to add to the final campaign project. (For an example of the final campaign project, click here
Real-world opportunities, home and abroad
Many IMC classes feature visiting speakers with extensive experience in communications. Students may also participate in the Francis E. Kelley Oxford Program
at Oxford University's Trinity College in England, regarded as one of St. Bonaventure's most prestigious summer programs.