Russell, Michael
ACADEMIC DEPARTMENT
Marketing
ACADEMIC SCHOOL
School of Business
TITLES/RESPONSIBILITIES
Professor Emeritus, Marketing
CONTACT
OFFICE
COURSES TAUGHT
ACADEMIC DEGREES
- Ed.D., Northern Illinois University, 1991
- M.S., Northern Illinois University
- B.S., Northern Illinois University
OTHER EDUCATION
PROFESSIONAL BACKGROUND
ACCOMPLISHMENTS
Awards
- Excellence in Teaching, 1996
Publications
- Russell, M., Wittmeyer, C. “Southern Tier Brewing Company: Managing Growth in the Craft Beer Market a Family Business Case Study,” Journal of Business Cases and Applications,” 2012.
- Russell, M. “Southern Tier Brewing Company: Managing Growth in the Craft Beer Market a Family Business Case Study,” Academy of Applied Disciplines, 2012
- Russell, M. “Integrating Service-Learning in Marketing Classes at the Graduate and Undergraduate Levels,” Business Research Consortium, 2009.
- Russell, M. Integrating Service-Learning in Marketing Classes at the Graduate and Undergraduate Levels,” Business Research Consortium, 2009.
- Russell, M., Russell, B., Lehman, A. “Predicting Student Satisfaction with Academic Advisement,” The Mentor: An Academic Advising Journal, August, 2008.
- Russell, M. “An Examination of Current Practices Used in Business Schools Located at Franciscan Based Catholic Colleges to Integrate Franciscan Values in the Curriculum- Revised,” Business Education at Catholic Universities: The Role of Mission-Driven Business Schools, University of Notre Dame, Notre Dame, IN, June 11-13.
- Russell, M. “An Examination of Current Practices Used in Business Schools Located at Franciscan Based Catholic Colleges to Integrate Franciscan Values in the Curriculum,” Business Research Consortium of Western New York, April 4-5, Niagara Falls, New York.
- Russell, M., Russell, B., Lehman, A. “Predicting Student Satisfaction with Academic Advisement,” The Academy of Business Disciplines, Nov. 1-3, 2007, Fort Myers, Fla.
- Russell, M., Russell, B., Lehman, A. “Online versus Traditionally Delivered Instruction: An Examination of Student Performance and Satisfaction in an Inferential Statistics Class.” The Academy of Business Disciplines, Nov. 9-11, 2006, Fort Myers, Fla.
- Russell, M. “An Examination of School of Business Graduates' Knowledge of Medicare, Medicaid and Social Security Programs.” The Academy of Business Disciplines, Nov. 10-12, 2005, Fort Myers, Fla.
- Russell, M. & Mahar, J. “Examination of Stock Market Response to Publicity Surrounding Athletic Endorsers.” Journal of Marketing Management, Fall 2005.
- Russell, M. & Russell, B. “A Historical Comparison of Student Ability in Statistic Courses in the Business Curriculum.” Business Research Yearbook, Volume XII 2005, Number 1, Publication of the International Academy of Business Disciplines.
- Russell, M. & Russell, B. “A Historical Comparison of Student Ability in Quantitative Courses in the Business Curriculum – A Post Hoc Study.” International Academy of Business Disciplines, 16th Annual Meeting, March 25-28, 2004, San Antonio, Texas.
- Russell, M. & Zelinski, J. “Graphite Plus, Written Case and Presentation.” The Academy of Business Disciplines, Nov. 11-13, 2003, Fort Myers, Fla.
- Russell, M., Fischer, M., Fischer, C., Premo K. “Exam Question Sequencing Effects on Marketing and Management Sciences Student Performance.” Journal for the Advancement of Marketing Education, Fall, 2002.
- Russell, M. & Swanz, D. “An Examination of Client Perceptions of Advertising and Advertising Agencies in China.” Marketing Management Association Educators’ Conference, Sept. 26-28, 2002, Memphis, Tenn.
- Russell, M. & Swanz, D. “Designing and Implementing a MBA Course in the Peoples Republic of China.” Marketing Management Association Educators’ Conference, Sept. 20-21, 2001, St. Louis, Mo.
- Russell, M. & King, D. “Designing a First Year Experience for School of Business Freshmen.” Marketing Management Association Educators’ Conference, Sept. 20-21, 2001, St. Louis, Mo.
- Russell, M, Fischer, M, and Tiesi, P., “Traditional or Intensive Course Lengths? A Comparison of Outcomes on Student Performance in Graduate Management Education.” American Society of Business and Behavioral Sciences, March 2001, Las Vegas, Nev.
- Track Chair for the Summer 2000 American Marketing Association Technology and Marketing Special Interest Group, August, 2000
- Russell, M. & King, D., “Integrating the Internet in Marketing and Accounting Classes.” Marketing Management Association, Sept. 18, 2000, St. Louis, Mo.
- Russell, M. & Campbell R.M., Jr. “Having Students Develop a Web Site as an Integrated Marketing Communications Project: Experiences and Suggestions.” Special Session at the 12th Annual Conference of the International Academy of Business Disciplines, April, 2000, Las Vegas, Nev.
- Russell, M., Fischer, M., Premo, K., Fischer, C., “Exam Question Sequencing Effects on Marketing and Management Sciences Student Performance.” American Society of Business and Behavioral Sciences, March 2000, Las Vegas, Nev.
- Russell, M., Kimberly Eck, “International Direct Selling: A Basis for Identifying Attractive Markets.” The Journal of Ethics and Critical Thinking, Spring, 1998.
- Russell, M. “Lessons from Oxford." Marketing Educator, Spring, 1995.
- Russell, M. "The Relative Importance of Selected Marketing Concepts for Business Graduates of Colleges and Universities." Summer Educators Conference of the American Marketing Association Presentation and Proceedings, August, 1991.
Service
- Chairperson, Marketing Department, 1996–present.
- Web Presence Advisory Group, 2007–present.
- Faculty Senate Enrollment Management Committee, 2006–present.
- University Curriculum Committee, 2007–present.
- American Advertising Federation (AAF) Advisor, 2000–2006.
- Marketing Advisory Council, 2002–present.
- Member of the Commission for the Future, 2000-2001. The Commission of the Future was responsible for developing the long-range strategic plan for St. Bonaventure University.
- Faculty Handbook Amendment Committee, 2001–2005.
- Member of the Steering Committee for AACSB Accreditation, 2000–2005.
- Organizational Committee for M.S. in Professional Leadership, summer, 2000.
- Faculty Award for Teaching Excellence Committee, 1996–present.
- McGowan Scholarship Committee, 1996–present.
- Presidential Scholarship Committee, 1996–present.
- Director, Oxford Program, summer, 1994.
- Associate Director, Oxford Program, summers, 1992 and 1993
- Franciscan Pilgrimage, Assisi, Italy, May 2005
- Associate Director, China Program, May, 2001.
- University Web-Site Committee, 1998–2001.
- Building and Grounds Committee, 1998–2005.
- Faculty senator and Chairperson of the Enrollment Management Committee 1994–1996.
- Faculty senator and Chairperson of the Enrollment Management Committee 1994–1996.
- Director of Master of Business Administration Program, Summer, 1987 to Summer, 1989.
- Finance Committee of the Board of Trustees, 1992 and 1993.
- Presidential Commission for Student Life, 1995.
- Presidential Commission for Career Services, 1996.
- Marketing Club Advisor, 1984-1991.
- Long Range Planning Committee for Curriculum, 1985–1987.
- Faculty Senate Curriculum Committee, 1985– 987.
- Long Range Planning Committee for Admissions, 1985–1987.
- Community Relations Committee, 1986
Professional Memberships
- American Marketing Association
- Marketing Management Association
- American Advertising Federation
- Product Development and Management Association (PDMA)
- Sales and Marketing Executives, International (SMEI)
- Pi Sigma Epsilon
TEACHING PHILOSOPHY
CURRENT RESEARCH INTERESTS/PROJECTS
PERSONAL INTERESTS/COMMUNITY INVOLVEMENT
LINKS