The class will function as a full-service advertising agency in workshop format, encompassing an overview of advertising as the creative message in print, radio and television. Students will concentrate on the development of an advertising campaign for a particular client, readily demonstrating a strong command of media planning and research, layout, design, copywriting
and conceptual thinking.
- Prerequisite: JMC 202. or with permission of instructor.
- Credits: 3
- Offered every fall.