Contact Us

For more information regarding the Bachelor of Arts in Strategic Communication, please contact:

Kathy Boser
Administrative Assistant
Phone: (716) 375-2521
Email: kboser@sbu.edu
Fax: (716) 375-2588

Jandoli School of Communication
P.O. Box J
St. Bonaventure, NY 14778

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What Can I Do With This Magor?
Strategic Communication and Digital Media

STRATEGIC COMMUNICATION

Strategic Communication equips students with the practical skills and ethical decision-making needed to guide the future of interpersonal, organizational and cultural communication within businesses and organizations.

Students will be prepared to embrace the challenges of global dynamics, continually evolving technologies and the fast-paced change within today's professional marketplace. The Strategic Communication degree:
  • prepares students for roles as strategic communicators in for-profit and not-for-profit organizations;
  • evolves as communication culture and technology evolves, including digital, social and emerging media;
  • readies students to understand, evaluate and address organizational dynamics and change in uncertain times;
  • recognizes a global marketplace and its impact on how organizations communicate internally and externally.

We give you the skills you need to succeed

Strategic communicators understand how their work supports larger business goals. They utilize their skills in critical thinking, analysis and research to scan their environments, create integrated and complex communication plans and execute those plans using traditional and emerging communication channels.
 
The program's aim is to provide students with the skills needed to succeed in this swiftly evolving industry. Students will:

  • learn how to write using clear, concise, compelling language for a career in communications;
  • develop professional presentation skills to build support and influence;
  • research, develop and execute complex communication plans;
  • understand organizational dynamics in both domestic and global environments;
  • utilize the full array of communication tools, including new and emerging technologies such as social media;
  • know how to effectively and ethically communicate crisis situations; engage with industry professionals; practice their craft with real clients in an agency setting.

Position yourself for success in a number of fields

The Strategic Communication major provides tactical training for students interested in a multitude of communications-related careers, which increasingly require entry-level employees to work as generalists while also understanding how their tactics tie into the organization’s larger strategic goals.

A major in strategic communication and digital media positions graduates for success in any number of career fields, including:

  • Advertising
  • Business communication
  • Not-for-profit communication
  • Corporate social responsibility
  • Training & workforce development
  • Event planning & management
  • Digital & social media management
  • Government relations
  • Human resources
  • Internal communications
  • Market research
  • Marketing
  • Sports marketing
  • Mobile marketing
  • Education
  • Fundraising

Faculty Research and Honors

More
    May 24, 2018

    Dr. Christopher Mackowski
    461e3635-233d-4065-b852-4e17018dc0a2
    Professor of Journalism and Mass Communication, Jandoli School of Communication
    Dr. Christopher Mackowski co-hosted a series of nationally broadcast Facebook Live events for the Civil War Trust earlier this month in conjunction with the 155th anniversaries of the Battle of Chancellorsville, the death of Confederate general Stonewall Jackson, and the beginning of the Vicksburg Campaign. In all, he appeared in nearly 20 segments from locations in central Virginia and Mississippi. The Civil War Trust is the largest battlefield preservation organization in the country. Mackowski was also invited to serve on the board of directors for the Central Virginia Battlefields Trust, a regional Civil War battlefield preservation organization based in Fredericksburg, Virginia.




Program major Fields named to AAF's most promising class

Brandon_Fields

Brandon Fields, a Strategic Communication major from Queens, N.Y., is named by the American Advertising Federation as one of the nation's Most Promising Multicultural Students. LEARN MORE.

 


A Bonnie in the Big Apple

Kyle Trietley put his Strat Comm coursework to work every day during his summer internship at SiriusXM Radio in New York City.



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