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Eleven service organizations at St. Bonaventure University will take part in a social media fundraising blitz on Giving Tuesday, Nov. 28.
If all goes well, the event might be a hair-razing experience for Jeff Sved, the ponytailed director of the Franciscan Center for Social Concern (FCSC). Sved told student organizers he’d chop off 10 inches of his hair if the overall campaign raised $10,000.
“10 for 10,” Sved said with a smile. “We all give what we can. I’d be happy to do it if we can hit our goal.”
Often stylized as #GivingTuesday for the purposes of hashtag activism, Giving Tuesday is five days after Thanksgiving in the United States.
The movement was created by New York City’s 92nd Street Y and the United Nations Foundation as a response to commercialization and consumerism in the post-Thanksgiving season, specifically Black Friday and Cyber Monday.
“I can’t think of a better way to spend some of the money you might have set aside for the holidays,” said Tom Missel, interim vice president for University Relations. “We spend so much time wringing our hands over that last gift to put under the tree. A gift to groups who do so much good in our community could be much more meaningful – and a true reflection of what the holiday season is all about.”
Eight SBU organizations housed under the umbrella of the FCSC, along with Enactus/Embrace It Africa and BonaResponds, will be conducting hour-long social media campaigns on Nov. 28 to raise money for their service groups.
The FCSC, a division of University Ministries, will also take donations to support the growth of service and social justice programming on campus, as well as the leadership development that makes these programs possible.
Money can be donated to any of the organizations at any time throughout the course of the day, but each group will have an hour block on Twitter (@SBUGivingTues) and Facebook (search for #SBUGivingTuesday) to promote what their organization does on campus or in the community.
The hashtag to follow is #SBUGivingTuesday. People wishing to donate can also do so by visiting www.sbu.edu/givingtuesday.
The groups participating and their social media time slots on Nov. 28 are:
#GivingTuesday was inspired by the core Jewish value of Tikkun Olam (repairing the world) and reflects the 92nd Street Y’s mission of reimagining community and giving back.
#GivingTuesday harnesses the potential of social media and the generosity of people around the world to bring about real change in their communities; it provides a platform for them to encourage the donation of time, resources and talents to address local challenges.
About the University: The nation’s first Franciscan university, we believe in the goodness of every person and in the ability of every person to do extraordinary things. St. Bonaventure University cultivates graduates who are confident and creative communicators, collaborative leaders and team members, and innovative problem solvers who are respectful of themselves, others, and the diverse world around them. Named the #5 best college value in the North by U.S. News and World Report, we are establishing pathways to internships, graduate schools and careers in the context of our renowned liberal arts tradition.
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