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  • Before the Interview/
  • Conducting Research for the Interview
  • Before the Interview
  • Conducting Research for the Interview

Conducting Research for the Interview

Conducting ResearchWhy is this so important? 

When you do your research on the company and the position, you demonstrate how interested you truly are in, and enthusiastic about, interviewing with that company.

Also, the more you know about the company, the better you will be able to assess your potential fit with that company.

AND, having a better understanding of the company and position will help you better address questions asked by the employer and will enhance the relevance of the questions you ask!

Additionally:

  • Discover if the company is a good match for you
  • Identify the company's strengths and needs so you can optimally market yourself
  • Show potential employers your intitiative and enthusiasm
  • Answer interview questions confidently
  • Know what questions to ask of the prospective employer
  • Make an informed employment decision

What are some of the things I should know?

Gather information about the specific position of interest, the company and the industry, in general.  Start your research by locating onformation about the following:

  • Mission statement 
  • Growth pattern
  • Services/products
  • Reputation
  • Major competitors
  • Strategies and goals
  • Location(s)
  • History/background/founders
  • Size
  • Number of employees
  • Sales, assets, earnings
  • Personnel
  • Foreign operations
  • New products/projects
  • Divisions/subsidaries
  • Type of facilities
  • Current trends/setbacks/challenges

Where should I look?

The first place to look is the company's website; however, be mindful of the fact that the information you receive about the company from that site is from the perspective of that company!  To get a more balanced perspective, check out some of the following, as well:

  • Consult recent newspaper or magazine articles
  • Do a web search of the company name using Yahoo! or Google
  • Ask professors in your field what they know about the organization
  • Request company literature
  • Quint Careers
  • Hoover's On-Line
  • Vault Reports
  • Inc. Magazine - for information on emerging companies
  • Online Chamber of Commerce Directory
  • The Riley Guide
  • WetFeet
  • U.S. Department of Education

Where should I look?


The first place to look is the company's website; however, be mindful of the fact that the information you receive about the company from that site is from the perspective of that company!  To get a more balanced perspective, check out some of the following, as well:
 

  • Consult recent newspaper or magazine articles
  • Do a web search of the company name using Yahoo! or Google
  • Ask professors in your field what they know about the organization
  • Request company literature
  • Quint Careers
    Hoover's On-Line
    Vault Reports
    Inc. Magazine - for information on emerging companies
    Worldwide Chamber of Commerce Directory
    The Riley Guide
    WetFeet 
    U.S. Department of Education
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