Buffalo Center IMC Course of Study
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First Fall Semester 9 CREDITS
IMC 500. IMC Principles and Practices (Session I)
IMC 610. Financial Tools for IMC and the International Economy (Session II)
IMC 600. Strategic Marketing Management for IMC (Session III)
Spring Semester 9 CREDITS
IMC 520. Marketing Communications Research (Session I)
IMC 560. New Media: Digital Communications for IMC (Session II)
IMC 620. IMC Creative Message Strategy (Session III)
Summer Electives 6 CREDITS
Second Fall Semester 9 CREDITS
IMC 740. The Practice of Public Relations (Session I)
IMC 700. IMC Field Work (Session II)
IMC 800. IMC Cases and Campaigns (Session III)
IMC 830. IMC Campaign Project (ongoing throughout final fall semester - 0 credits)
SBU Main Campus Course of Study
(Get a printable PDF of the Main Campus Course of Study)
IMC Courses offered M/W or T/Th from 6-9:55p.m. Most classes offered as 5-week sessions, with the exception of IMC 520, a 15-week course.
This plan allows graduate students to complete their graduate work in two years, with the bulk of graduate work occuring during the second year of graduate studies.
YEAR ONE
Fall 3 CREDITS
IMC 500.IMC Principles and Practices (Session II)
Spring 6 CREDITS
IMC 610.Financial Tools for IMC and the International Economy (Session I)
IMC 600. Strategic Marketing Management for IMC (Session II)
Summer Electives 6 CREDITS
YEAR TWO
Fall 12 CREDITS
IMC 520. Marketing Communications Research (15-week course)
IMC 560. New Media: Digital Communications for IMC (Session I)
IMC 620 IMC.Creative Message Strategy (Session II)
IMC 740.The Practice of Public Relations (Session III)
Spring 6-9 CREDITS
IMC 700.Field Work (Session I)
IMC 800.IMC Cases and Campaigns (Session II)
IMC Elective Course (Session III)
IMC 830.IMC Campaign Project (0 credits)
Summer Electives 6 CREDITS
Choice of two electives of four offered during summer sessions (I, II and III). The courses will be offered either as International, online or Buffalo/Hilbert-based classes. Some of the elective options, noted with an asterick (*), will be offered, occasionally, as online courses.
IMC 570*.Traditional and Online Research for IMC
IMC 580*.Internet Advertising and Social Media
IMC 630*.Media and Communications Planning and Strategy
IMC 650*.Public Relations Seminar
IMC 660*.Advertising, Internet Marketing and Publicity Management
IMC 670*.Broadcast Management for IMC
IMC 680*.Advertising Copywriting and Design Direction
IMC 690.Professional IMC: A Campaign Approach/China
IMC 690.Professional IMC: A Campaign Approach/Oxford
IMC 720*.Advertising Design
IMC 760*.Ethical Issues in Mass Communication and Business
IMC 780*.The Legal Environment of Business and Mass Communication
IMC 820*.Organizational Structure and Behavior
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