Our students will learn to communicate effectively in the business world using various communications and promotional tools within a unified, comprehensive communications program.
Our students will understand how to strategically coordinate communication efforts to optimize the persuasive impact of such elements of the marketing mix as advertising, public relations, business communications, promotions, direct marketing, package design and e-commerce.
Our students will understand the importance of approaching marketing strategy from a global perspective, giving consideration to the complexities of operating within the global economy and respecting cultural differences.
Our students will be able to identify theoretical concepts, assumptions, and propositions and understand both scholarly and practical application of theory within the areas of mass communication, persuasion, leadership and organizational theory.
Our students will learn how to obtain and use secondary data and syndicated information services and to design and conduct both qualitative and quantitative primary marketing research.
Our students will understand how to analyze the results of both primary and secondary research and utilize those results in the formation of an integrated marketing communications plan.
Our students will develop decision-making skills by developing marketing strategy, analyzing strategic marketing opportunities, locating dominant themes in strategic marketing planning, and planning for the design, implementation, and control of strategic marketing plans.
Our students will learn to develop creative message strategy, to evaluate creative work, and to maintain strategic continuity across media.
Our students will learn to persuasively and effectively present an integrated marketing plan using various communications tools.
Our students will write in clear, concise English.
Our students will understand how to craft messages in ways appropriate for specific targeted audiences.
Our students will learn to analyze and evaluate IMC strategy and planning through case study.
Our students will have a practical understanding of their chosen field of work.
Our students will integrate broad-based learning into their professional activities.
Our students will understand that with their power as communicators comes a moral and ethical responsibility.
Our students will understand the meaning of citizenship in the context of their professional activities and their personal lives.
Our students will recognize and overcome biases, prejudices and stereotypes so that they can communicate effectively in a diverse world.