American Advertising Federation is a national organization designed to give colleges and universities the opportunity to create a working advertising agency on campus that will compete in the National Student Advertising Competition (NSAC).
St. Bonaventure's chapter runs under the name, The Stalwart Group, which consists of 30 students, half of whom are journalism and mass communication majors and half marketing majors. Students can take a class for marketing credit in the School of Business or as an advertising class in the School of Journalism and Mass Communication. Students submit a resume and interview for a posiiton on the AAF team.
The Stalwart Group works year round to create a plans book complete with marketing research and advertising initiatives. In May, they traveled to New York City for the regional competition to make a 20-minute presentation that was judged by AAF officials, various advertising executives and corporate executives.
Although St. Bonaventure is a smaller school compared to competitors such as Syracuse, Georgetown, and George Washington, St. Bonaventure and the Stalwart Group continue to remain competitive. St. Bonaventure has consistently packed the auditorium during the competition and has gained a reputation in the northeast district as an advertising agency always on the cutting edge.
AAF's college-chapter program has 226 affiliated chapters throughout the United States and abroad. The program includes nearly 8,000 undergraduate student members and more than 350 faculty advisers.